Seo Website Audit For Seo - 1025 Words

A SEO website audit is performed before the activation of the SEO campaign. It is the first step of the SEO process. We need to conduct a SEO website audit for the following purposes: †¢ To pinpoint areas of improvement. †¢ To identify areas where we need to do SEO. †¢ To give insights and recommendations to the client. What do we aim in doing a SEO website audit? †¢ We are aiming to give on-page recommendations to properly optimize all the pages of the website. †¢ It is our goal to inform the client about the current SEO status of the website. †¢ It is also our objective to explain to the client what our SEO team will do. Here are some SEO factors that we are checking for our SEO website audit: I. Current SEO Score – Displays the current SEO†¦show more content†¦The point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it. III. Technical SEO †¢ Robots.txt – When search engine robots crawl a website, they typically first access a site’s robots.txt file. It tells the Googlebot and other crawlers what is and is not allowed to be crawled on your site. †¢ Sitemap File – A sitemap is important s it lists all the web pages of the site and let search engine crawlers to crawl the website more intelligently. Sitemaps can help robots index your content more thoroughly and quickly. It also provides valuable metadata for each webpage. †¢ URL Canonicalization – Canonicalization describes how a site can use slightly different URLs for the same page. If this happens, search engines my be unsure about which URL is the correct one to index. †¢ HTTPS – HTTPS is a secure protocol for sending/receiving data over the internet. Using HTTPS indicates that an additional encryption/authentication layer was added between client and server. †¢ SEO-Friendly URL – SEO-friendly URLs should contain keywords relevant to the page’s topic, and contain no spaces, underscores, and other characters. †¢ Plaintext Emails Test – Any e-mail address posted in public isShow MoreRelatedAn Advanced Seo Website Audit Checklist1606 Words   |  7 Pages An Advanced SEO Website Audit Checklist Easy to download, print, and check off as you go. A Top Level Overview Test number of indexed web pages - Typically businesses want their homepage showing as the first indexed result. Test for organic landing pages - Google Analytics can help you determine if the number of organic search results corresponds with a site search. Check Google s cache for top-preforming pages - You want to know that your web content is both indexed and displaying correctlyRead MoreQuestions On Search Engine Optimization Essay1168 Words   |  5 PagesSEO (Search Engine Optimization) is very necessary for the needs of companies or individuals trying achieve a significant digital identity. There are some millions of websites being created every year; it is very difficult for a website to sustain visibility and maintaining in search engine result pages (SERP). Search engine optimization helps your business stay in the competition with high visibility in all search engines. Our main aim is to provide step by step support to our clients in climbingRead MoreSearch Engine Optimization ( Seo ) Essay973 Words   |  4 PagesGoogle is both a verb and a noun, a basic knowledge of search engine optimization (SEO) is imperative to any business’s success. At its most basic, SEO is the process of increasing a website’s presence in organic search results with the end goal of driving more traffic to that website. SEO should create a smooth user experience by communicating to search engines your online objectives so they can recommend your website for related searches. Web pages, videos, images, etc. are displayed based on whatRead MoreOnline Marketing : Our Website1099 Words   |  5 PagesMarketing - Our Website Have your site ranked higher on Bing, Google, and Yahoo! With SEO strategies that have been specifically created for your business. In order to develop a strong strategy for search engine optimization, you have to establish goals and problems first. However, we will do it on your behalf. When you use our company, SEO Inc, as your preferred search engine optimization company, we will undertake a comprehensive SEO analysis of all components of your website. 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With more number of people now using the Internet on various different devices like computers, laptops, Tablet pcs and mobiles, more businesses are realizing the benefits of either shifting their business online or having an additional means of selling products (eCommerce store) besides their retail business. At the same time there are many places that offer SEO servicesRead MoreEssay On Online Marketing720 Words   |  3 Pageseffective provider of SEO and PPC tools for better marketing. Partnership with these tools gives you an opportunity to make the breadth of its strategies and allow you to capitalize more opportunities at hand. Lets you have decided to start your online business. How can you keep track of the latest events happing in your site, your competitors site and none other than your clients site? If you want to take an evolutionary leap from your own marketing strategies, check out the amazing SEO and PPC toolsRead MoreSearch Engine Optimization1221 Words   |  5 Pageshelp you with all your SEO needs. What is Search Engine Optimization? Search engine optimisation is an Internet Marketing method that works to ensure your brand is revealed as high up as possible in the search engines, namely Google. This means it is more visible to those who are searching for your product or service. SEO attempts to optimise your website for the Google algorithms through a variety of techniques that strive to filter quality and relevant content. Why choose SEO over traditional marketingRead MoreSearch Engine Optimization ( Seo )1618 Words   |  7 Pagesoptimization, or SEO, has the ability to help your material go viral while helping bring more profits to your business. SEO often goes unnoticed because it?s mostly behind-the-scenes work, yet the nuts and bolts of good SEO can have a huge impact on your business. SEO pros know what kind of online presence you need to succeed in the digital domain. Here?s what happens from the word ?go? after you hire an SEO consulting service, and understand what you need to know before hiring an SEO expert. CompanyRead MoreSearch Engine Optimisation ( Seo )1782 Words   |  8 Pageson your website, then you must pay close attention to your search engine ranking. Search engine optimisation (SEO) is an essential part of building your website. But since the best SEO practices are constantly evolving, you need to regularly analyse how well your website is optimised. This guide will look at how to focus on SEO when building a website, in terms of what search engines are measuring and especially the proper use of keywords. We’ll then provide you information on SEO audit, together

World War I And The Great War - 791 Words

The Great War, also called World War I, was in 1914-1918. Proceeding the war, conditions and angst between European countries and their allies lead to causes of the Second World War. In the 20th century, there was political tension between European countries; colonialism and Imperialism was on almost every government’s agenda. Once â€Å"a Serbian nationalist assassinated†¦Archduke Franz Ferdinand,† European countries spiraled into war (Strayer 983). Each side drew support from different countries like the United States which is why the Allied powers won the First World War. As a result, Germany was reprimanded consequences written in the Treaty of Versailles. Consequently, â€Å"Germany lost its colonial empire†¦was required to pay heavy†¦show more content†¦While other countries colonized before the wars, Japan was â€Å"closed off† to the outside world. It was not until the First World War Japan began to colonize other territories as well. After the war, Japan became increasingly frightful of â€Å"the rise of Chinese nationalism† (Strayer 1003). Japan itself â€Å"seized control of Manchuria,† a Chinese region (Strayer 1003). Japan withdrew from the League of Nations and aligned itself more closely with Italy and Germany. Japan possessed an Authoritarian government much like Italy’s and Germany’s. Each governed without the consideration of its citizens and with no regard for differing opinions. Democracy did not exist within these nations; however, China was a nationalist country. Japanese colonization infuriated China. Their war began. Although there was already tension throughout Europe and Asia, the Great Depression circulated the world. While Japan colonized, Germany conquered European territories as well. Because Germany suffered the most economic suffering, Hitler attempted to regain the territory Germany lost in World War II. He broke treaties with political leaders, stripped the rights of the Jews and other outcasts, and revoked the Treaty of Versailles (Strayer 999). Once â€Å"Germany unleashed a devastating attack on Poland,† Britain and France declared war on Germany. As Japan recognized the United States as a strong, powerful nation, it attacked Pearl Harbor. The United States

Slavery Slavery and Human Decency Essay Example For Students

Slavery Slavery and Human Decency Essay Discrimination is very old in its origins. From the earliest periods of human existence, groups developed prejudices toward others and then discriminated against those whom they regarded as different or inferior. Many attempts were taken to maintain or increase power, prestige, or even wealth; groups found it easy to invent or accept the idea that others were somehow inferior to them and thus not deserving of equal treatment. Among the many differences that could be used as a basis for discrimination, people quickly discovered that physical appearance was the easiest to identify. It required no subtle analysis, no careful contemplation, but only a superficial glance at those visual features that would later be used to identify race. The shape of ones nose, color of ones hair, or even the color of ones skin describes the universal nature of what we now call racial consciousness. Slavery is a perfect example. Racial animosity grew in both the North and South, and in many instances led to physical violence. The era of slavery should have been called the era of inhumanity. Slavery was inhumane, barbaric, and ultimately disgusting. In 1800 the population of the United States included 893,602 slaves, of which only 36,505 were in northern states (Phillips 18). Slaves were treated as if they were a piece of meat. The defined characteristics of slaves are as follows, their labor or services are obtained through force; their physical beings are regarded as the property of another person, their master; they are entirely subject to their masters or owners will (Phillips 17). Slave life according to historians has never been and will never be classified as a so-called idyllic experience. There was little in the way of recreation and other forms of entertainment to pass the time. It must be remembered that, slaves had no time they could call their own. Rarely did slaves get any free time at all, but when they did it was spent recuperating from long sixteen-hour workdays. Most slaves were not well taken care of. Many slaves went for days without eating, and in turn this caused their work pace to slow. According to Collier, plantation slaves worked sixteen-hour days in the summer, and were only given three pounds of bacon or pork and roughly twelve quarts of cornmeal a week (26). Many slave owners or overseers would peruse the plantations and lash out at any given slave particularly because they simply werent working hard enough. Although historians believe that not all slave owners were cruel, but they have no doubt that some slave owners frequently lashed out to their slaves to instill the idea of obedience and loyalty (Collier 28). The evidence clearly shows that slavery was wrong, and I believe the slaveholders knew it. Guilt is an inevitable effect of slavery. The simple fact remains that men were enslaving men. Regardless of how much inferior a slaveholder may perceive his slaves, it is obvious that his property looks similar, had similar needs, and has similar feelings. There is the necessary comparison of situations; the slaveholder is free, the slaves are in bondage certainly a position that the slaveholder would find most disagreeable. So there is no doubt that any slaveholder with any measure of humanity within him would feel guilt. According to Websters dictionary guilt is defined as a feeling of responsibility for having done something wrong (311). In other words, guilt creates such inner disturbance that a guilty man will vary from normal behavior. To illustrate this theory one would evaluate these two scenarios. First, a slaveholder that commits detrimental actions to himself or his family shows the slaveholder is in mental distress. Secondly, that the actions practiced simply illustrate the status of the slaveholder. With such overwhelming evidence, it is absolutely safe to say those southern slaveholders as a whole felt guilt because of their status as slave owners. .u8f4275691f73e5d59acd6e2fed300fbe , .u8f4275691f73e5d59acd6e2fed300fbe .postImageUrl , .u8f4275691f73e5d59acd6e2fed300fbe .centered-text-area { min-height: 80px; position: relative; } .u8f4275691f73e5d59acd6e2fed300fbe , .u8f4275691f73e5d59acd6e2fed300fbe:hover , .u8f4275691f73e5d59acd6e2fed300fbe:visited , .u8f4275691f73e5d59acd6e2fed300fbe:active { border:0!important; } .u8f4275691f73e5d59acd6e2fed300fbe .clearfix:after { content: ""; display: table; clear: both; } .u8f4275691f73e5d59acd6e2fed300fbe { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8f4275691f73e5d59acd6e2fed300fbe:active , .u8f4275691f73e5d59acd6e2fed300fbe:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8f4275691f73e5d59acd6e2fed300fbe .centered-text-area { width: 100%; position: relative ; } .u8f4275691f73e5d59acd6e2fed300fbe .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8f4275691f73e5d59acd6e2fed300fbe .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8f4275691f73e5d59acd6e2fed300fbe .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8f4275691f73e5d59acd6e2fed300fbe:hover .ctaButton { background-color: #34495E!important; } .u8f4275691f73e5d59acd6e2fed300fbe .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8f4275691f73e5d59acd6e2fed300fbe .u8f4275691f73e5d59acd6e2fed300fbe-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8f4275691f73e5d59acd6e2fed300fbe:after { content: ""; display: block; clear: both; } READ: Thomas Malthuss overpopulation theory Essay I believe the reason that southern slave owners felt guilty is because they were human and had true human emotions. Slave owners who did not feel any guilt regarding slavery, felt slavery was ok, not because propaganda or society influenced them, but because they were immoral to begin with. I

Paragraphs and essays free essay sample

Paragraphs are the building blocks of papers. A paragraph is a group of sentences that develops one main idea. A paragraph may stand by itself as a complete piece of writing, or it may be a section of a longer piece of writing, such as an essay. No single rule can prescribe how long a paragraph should be the unity and coherence of ideas among sentences is what constitutes a paragraph, but a paragraph that is too short can make a reader think that some basic information is missing. On the other hand, a paragraph that is too long will likely make a reader lose interest. An effective paragraph must be long enough to develop the main idea the writer is expressing, usually six or seven sentences in length, but no more than ten or twelve sentences. While it is true that newspapers or magazines take liberties with the paragraph form and often have paragraphs as short as a single sentence, a well-developed piece of writing will seldom present a single sentence as a paragraph (unless the sentence is a piece of dialogue). We will write a custom essay sample on Paragraphs and essays or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Basic paragraph structure A paragraph consists of several sentences that are grouped together. This group of sentences together discusses one main subject. Paragraphs have three basic principal parts. These three parts are the topic sentence, body sentences (supporting sentences), and the concluding sentence. A topic sentence is a sentence whose main idea or claim controls the rest of the paragraph. It consists of a topic and controlling idea, which is the point the writer makes about the title. The topic sentence is usually the first sentence of a paragraph, but not necessarily. It may come, for example, after a transition sentence; it may even come at the end of a paragraph. Topic sentences are not the only way to organize a paragraph, and not all paragraphs need a topic sentence. For example, paragraphs that describe, narrate, or detail the steps in an experiment do not usually need topic sentences. Topic sentences are useful, however, in paragraphs that analyze and argue. Topic sentences are particularly useful for writers who have difficulty developing focused, unified paragraphs (i. e. , writers who tend to sprawl). Topic sentences help these writers develop a main idea or claim for their paragraphs, and, perhaps most importantly, they help these writers stay focused and keep paragraphs manageable. Topic sentences are also useful to readers because they guide them through sometimes complex argum 5eents. Many well-known, experienced writers effectively use topic sentences to bridge between paragraphs. Topic sentences often begin with transitional clauses referring to the previous paragraph and the other part of the sentence shapes and controls what follows. Because of this topic sentence is sometimes called controlling sentence. Supporting sentences as their name indicates support or explain the idea expressed in the topic sentence. A supporting detail is a piece of evidence used by a writer to make the controlling idea of the topic sentence convincing and interesting to the reader. A piece of evidence might be a descriptive image, an example taken from history or personal experience, a reason, a fact (such as a statistic), a quotation from an expert, or an anecdote used to illustrate a point. Of course, paragraphs in English often have more than two supporting ideas. Whenever possible, you should include enough details in your paragraphs to help your reader understand exactly what you are writing about. The Concluding Sentence In formal paragraphs you will sometimes see a sentence at the end of the paragraph which summarizes the information that has been presented. This is the concluding sentence. You can think of a concluding sentence as a sort of topic sentence in reverse. You can understand concluding sentences with this example. Consider a hamburger that you can buy at a fast-food restaurant. A hamburger has a top bun (a kind of bread), meat, cheese, lettuce, and other elements in the middle of the hamburger, and a bottom bun. Note how the top bun and the bottom bun are very similar. The top bun, in a way, is like a topic sentence, and the bottom bun is like the concluding sentence. Both buns hold the meat, onions, and so on. Similarly, the topic sentence and concluding sentence hold the supporting sentences in the paragraph. Not all academic paragraphs contain concluding sentences, especially if the paragraph is very short. However, if your paragraph is very long, it is a good idea to use a concluding sentence. Characteristics of a paragraph Every paragraph in a paper should be Unified—all of the sentences in a single paragraph should be related to a single controlling idea (often expressed in the topic sentence of the paragraph). Clearly related to the thesis—the sentences should all refer to the central idea, or thesis, of the paper (Rosen and Behrens 119). Coherent—the sentences should be arranged in a logical manner and should follow a definite plan for development (Rosen and Behrens 119). Well-developed—Every idea discussed in the paragraph should be adequately explained and supported through evidence and details that work together to explain the paragraph’s controlling idea (Rosen and Behrens 119). 5-step process to paragraph development Step1. Decide on a controlling idea and create a topic sentence Paragraph development begins with the formulation of the controlling idea. This idea directs the paragraph’s development. Often, the controlling idea of a paragraph will appear in the form of a topic sentence. In some cases, you may need more than one sentence to express a paragraph’s controlling idea. Step 2. Explain the controlling idea Paragraph development continues with an expression of the rationale or the explanation that the writer gives for how the reader should interpret the information presented in the idea statement or topic sentence of the paragraph. The writer explains his/her thinking about the main topic, idea, or focus of the paragraph. Step 3. Give an example (or multiple examples) Paragraph development progresses with the expression of some type of support or evidence for the idea and the explanation that came before it. The example serves as a sign or representation of the relationship established in the idea and explanation portions of the paragraph. Here are two examples that we could use to illustrate the double meanings in slave spirituals: Step4. Explain the example(s) The next movement in paragraph development is an explanation of each example and its relevance to the topic sentence and rationale that were stated at the beginning of the paragraph. This explanation shows readers why you chose to use this/or these particular examples as evidence to support the major claim, or focus, in your paragraph. Continue the pattern of giving examples and explaining them until all points/examples that the writer deems necessary have been made and explained. NONE of your examples should be left unexplained. You might be able to explain the relationship between the example and the topic sentence in the same sentence which introduced the example. More often, however, you will need to explain that relationship in a separate sentence. Look at these explanations for the two examples in the slave spirituals paragraph: Step 5. Complete the paragraph’s idea or transition into the next paragraph The final movement in paragraph development involves tying up the loose ends of the paragraph and reminding the reader of the relevance of the information in this paragraph to the main or controlling idea of the paper. At this point, you can remind your reader about the relevance of the information that you just discussed in the paragraph. You might feel more comfortable, however, simply transitioning your reader to the next development in the next paragraph. An essay is a piece of writing that develops a topic in five or more paragraphs, including an introductory paragraph that states the thesis, three or more supporting paragraphs that develop the topic, and a concluding paragraph. KINDS OF PARAGRAPHS IN THE COMPLETE COLLEGE ESSAY 1. The introductory paragraph is the first paragraph of the essay. Its purpose is to lead the reader to the thesis statement in an inviting and interesting way that will encourage the reader to continue reading. A thesis statement is usually found at the end of the introductory paragraph. Support paragraphs (sometimes called body paragraphs) provide evidence that the thesis is valid. An acceptable college essay must have at least three well-developed support paragraphs. (You have studied these types of support paragraphs in Part 4 of this book. ) Each support paragraph should flow logically to the next support paragraph. This is often accomplished by the careful use of transitional expressions. 3. The concluding paragraph is the final paragraph of the essay. Its purpose is to give the reader a sense that the essay has come to a satisfying conclusion. By this point, the reader should have the feeling that everything the essay needed to say has been said. Brief Overview of the 10 Essay Writing Steps Below are brief summaries of each of the ten steps to writing an essay. 1. Defining the topic: Student writing suffers when the chosen topic is too general. A good writer must recognize when the topic needs to be narrowed or qualified so that the material will fit the length of an essay and also fit the writer’s knowledge and experience. 2. Research: Begin the essay writing process by researching your topic, making yourself an expert. Utilize the internet, the academic databases, and the library. Take notes and immerse yourself in the words of great thinkers. 3. Analysis: Now that you have a good knowledge base, start analyzing the arguments of the essays youre reading. Clearly define the claims, write out the reasons, the evidence. Look for weaknesses of logic, and also strengths. Learning how to write an essay begins by learning how to analyze essays written by others. 4. Brainstorming: Your essay will require insight of your own, genuine essay-writing brilliance. Ask yourself a dozen questions and answer them. Meditate with a pen in your hand. Take walks and think and think until you come up with original insights to write about. 5. Thesis: Pick your best idea and pin it down in a clear assertion that you can write your entire essay around. Your thesis is your main point, summed up in a concise sentence that lets the reader know where youre going, and why. Its practically impossible to write a good essay without a clear thesis. 6. Outline: Sketch out your essay before straightway writing it out. Use one-line sentences to describe paragraphs, and bullet points to describe what each paragraph will contain. Play with the essays order. Map out the structure of your argument, and make sure each paragraph is unified. 7. Introduction: Now sit down and write the essay. The introduction should grab the readers attention, set up the issue, and lead in to your thesis. Your intro is merely a buildup of the issue, a stage of bringing your reader into the essays argument. (Note: The title and first paragraph are probably the most important elements in your essay. This is an essay-writing point that doesnt always sink in within the context of the classroom. In the first paragraph you either hook the readers interest or lose it. Of course your teacher, whos getting paid to teach you how to write an essay, will read the essay youve written regardless, but in the real world, readers make up their minds about whether or not to read your essay by glancing at the title alone. ) 7. Paragraphs: Each individual paragraph should be focused on a single idea that supports your thesis. Begin paragraphs with topic sentences, support assertions with evidence, and expound your ideas in the clearest, most sensible way you can. Speak to your reader as if he or she were sitting in front of you. In other words, instead of writing the essay, try talking the essay. 8. Conclusion: Gracefully exit your essay by making a quick wrap-up sentence, and then end on some memorable thought, perhaps a quotation, or an interesting twist of logic, or some call to action. Is there something you want the reader to walk away and do? Let him or her know exactly what. Format your essay according to the correct guidelines for citation. All borrowed ideas and quotations should be correctly cited in the body of your text, followed up with a Works Cited (references) page listing the details of your sources. 10. Language: Youre not done writing your essay until youve polished your language by correcting the grammar, making sentences flow, incoporating rhythm, emphasis, adjusting the formality, giving it a level-headed tone, and making other intuitive edits. Proofread until it reads just how you want it to sound. Writing an essay can be tedious, but you dont want to bungle the hours of conceptual work youve put into writing your essay by leaving a few slippy misppallings and pourly wordedd phrazies. The relationship between a paragraph and an essay is symbiotic; you cant write an essay without using paragraphs, and four or more consecutive paragraphs about the same subject matter become an essay. Both paragraphs and essays have a distinct beginning, middle and end. A paragraph is a mini-essay. Both have a limited subject with (a) precise opinion(s) In writing either a paragraph or an essay writers do three things: 1. Writers tell the readers what they are going to tell them 2. Writers tell this to them and illustrate/prove it, giving details to explain or develop the support 3. Writers then tell readers what they have just told them. 1. Both paragraphs and essays begin with a topic sentence, or a thesis statement that explains to the reader what the paragraph or essay is about. Paragraphs and essays both require supporting details that elaborate on the statements made in the topic sentence or thesis statement. Both paragraphs and essays must end with a conclusion. Â  Both paragraph and essay fulfill those four characteristics these are unity, coherence, cohesion and completeness. A thesis statement for an essay is longer and more detailed than the topic sentence at the beginning of a paragraph. In a paragraph, each subsequent sentence builds upon the point made in the topic sentence; in an essay, the first sentence in each paragraph discusses points made in the thesis statement. In a paragraph, the sentences following the topic sentence are called supporting details. In an essay, the paragraphs following the thesis statement are called supporting paragraphs. Each supporting paragraph has its own supporting details. Paragraphs must end with a concluding sentence that states the basic point of the paragraph. It should not rephrase or reiterate the topic sentence. Essays end with a conclusion paragraph that summarizes the content of the essay and reiterates the thesis statement with different phrasing. The conclusion paragraph usually revisits the points introduced in the supporting paragraphs to prove to the reader that, from the writers point of view, the thesis statement was correct. 2. Paragraphs and essays differ in their length. Paragraphs are typically between five and six sentences long. Theyre composed of a topic sentence and four or five supporting details. Essays contain at least five paragraphs; theyre composed of an introductory paragraph (which includes the thesis statement), at least three supporting paragraphs and a conclusion paragraph. 3. Besides having transitional phrases essays have transitional paragraphs.

The First Men to Climb Mount Everest

The First Men to Climb Mount Everest After years of dreaming about it and seven weeks of climbing, New Zealander Edmund Hillary and Nepalese Tenzing Norgay reached the top of Mount Everest, the highest mountain in the world, at 11:30 a.m. on May 29, 1953. They were the first people to ever reach the summit of Mount Everest. Earlier Attempts to Climb Mt. Everest Mount Everest had long been considered unclimbable by some and the ultimate climbing challenge by others. Soaring in height to 29,035 feet (8,850 m), the famous mountain is located in the Himalayas, along the border of Nepal and Tibet, China. Before Hillary and Tenzing successfully reached the summit, two other expeditions got close. Most famous of these was the 1924 climb of George Leigh Mallory and Andrew Sandy Irvine. They climbed Mount Everest at a time when the aid of compressed air was still new and controversial. The pair of climbers was last seen still going strong at the Second Step (about 28,140 - 28,300 ft). Many people still wonder if Mallory and Irvine might have been the first to make it to the top of Mount Everest. However, since the two men did not make it back down the mountain alive, perhaps well never know for sure. The Dangers of Climbing the Highest Mountain in the World Mallory and Irvine certainly were not the last to die upon the mountain. Climbing Mount Everest is extremely dangerous. Besides the freezing weather (which puts climbers at risk for extreme frostbite) and the obvious potential for long falls from cliffs and into deep crevasses, climbers of Mount Everest suffer from the effects of the extreme high altitude, often called mountain sickness. The high altitude prevents the human body from getting enough oxygen to the brain, causing hypoxia. Any climber who climbs above 8,000 feet could get mountain sickness and the higher they climb, the more severe the symptoms may become. Most climbers of Mount Everest at least suffer from headaches, cloudiness of thought, lack of sleep, loss of appetite, and fatigue. And some, if not acclimated correctly, could show the more acute signs of altitude sickness, which includes dementia, trouble walking, lack of physical coordination, delusions, and coma. To prevent the acute symptoms of altitude sickness, climbers of Mount Everest spend a lot of their time slowly acclimating their bodies to the increasingly high altitudes. This is why it can take climbers many weeks to climb Mt. Everest. Food and Supplies In addition to humans, not many creatures or plants can live in high altitudes either. For this reason, food sources for climbers of Mt. Everest are relatively nonexistent. So, in preparation for their climb, climbers and their teams must plan, purchase, and then carry all of their food and supplies with them up the mountain. Most teams hire Sherpas to help carry their supplies up the mountain. (The Sherpa are a previously nomadic people who live near Mt. Everest and who have the unusual ability of being able to quickly physically adapt to higher altitudes.) Edmund Hillary and Tenzing Norgay Go Up the Mountain Edmund Hillary and Tenzing Norgay were part of the British Everest Expedition, 1953, led by Colonel John Hunt. Hunt had selected a team of people who were experienced climbers from all around the British Empire. Among the eleven chosen climbers, Edmund Hillary was selected as a climber from New Zealand and Tenzing Norgay, though born a Sherpa, was recruited from his home in India. Also along for the trip was a filmmaker to document their progress and a writer for The Times, both were there in the hopes of documenting a successful climb to the summit. Very importantly, a physiologist rounded out the team. After months of planning and organizing, the expedition began to climb. On their way up, the team established nine camps, some of which are still used by climbers today. Out of all the climbers on the expedition, only four would get a chance to make an attempt to reach the summit. Hunt, the team leader, selected two teams of climbers. The first team consisted of Tom Bourdillon and Charles Evans and the second team consisted of Edmund Hillary and Tenzing Norgay. The first team left on May 26, 1953 to reach the summit of Mt. Everest. Although the two men made it up to about 300 feet shy of the summit, the highest any human had yet reached, they were forced to turn back after bad weather set in as well as a fall and problems with their oxygen tanks. Reaching the Top of Mount Everest At 4 a.m. on May 29, 1953, Edmund Hillary and Tenzing Norgay awoke in camp nine and readied themselves for their climb. Hillary discovered that his boots had frozen and thus spent two hours defrosting them. The two men left camp at 6:30 a.m. During their climb, they came upon one particularly difficult rock face, but Hillary found a way to climb it. (The rock face is now called Hillarys Step.) At 11:30 a.m., Hillary and Tenzing reached the summit of Mount Everest. Hillary reached out to shake Tenzings hand, but Tenzing gave him a hug in return. The two men enjoyed only 15 minutes at the top of the world because of their low air supply. They spent their time taking photographs, taking in the view, placing a food offering (Tenzing), and looking for any sign that the missing climbers from 1924 had been there before them (they didnt find any). When their 15 minutes were up, Hillary and Tenzing began making their way back down the mountain. It is reported that when Hillary saw his friend and co-New Zealand climber George Lowe (also part of the expedition), Hillary said, Well, George, weve knocked the bastard off! News of the successful climb quickly made it around the world. Both Edmund Hillary and Tenzing Norgay became heroes.

3 Sentences with Punctuation Problems

3 Sentences with Punctuation Problems 3 Sentences with Punctuation Problems 3 Sentences with Punctuation Problems By Mark Nichol Commas serve a vital function as a fundamental organizing tool within sentences, acting as buffers that keep syntactical elements in place and as signals that indicate relationship. Often, however, they are incorrectly located, omitted, or inserted, adversely affecting comprehension. After each of the sentences below, a discussion explains why a comma is misplaced, missing, or extraneous, and a revision demonstrates the correct placement. 1. They are becoming engaged early in the business development or RD stage, and in some cases, evaluated as a potential acquisition targets. The first comma in this sentence is placed as if to separate two independent clauses, but the statement has only one clause, interrupted by a parenthesis, so the first comma must be moved to mark the beginning of the interjection: â€Å"They are becoming engaged early in the business development or RD stage and, in some cases, evaluated as a potential acquisition targets.† 2. Such a project should be treated as a business-transformation opportunity, creating large-scale initiatives that require attention and buy-in throughout the organization and should not be considered just another project. This sentence is punctuated as if everything following opportunity is a subordinate clause, but the clause ends at organization (and is inserted within the sentence as a parenthesis), so a comma must be inserted after it: â€Å"Such a project should be treated as a business-transformation opportunity, creating large-scale initiatives that require attention and buy-in throughout the organization, and should not be considered just another project.† 3. Financial institutions should make certain that such information is used accurately and responsibly, and that privacy, discrimination, and other legal risks are appropriately addressed. Here, the second of two phrases is unnecessarily set off from the first: â€Å"Financial institutions should make certain that such information is used accurately and responsibly and that privacy, discrimination, and other legal risks are appropriately addressed.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Farther vs. FurtherConnotations of 35 Words for Funny PeopleAppropriate vs. Apropos vs. Apt

Family Business Research Paper Example | Topics and Well Written Essays - 1000 words

Family Business - Research Paper Example Critical Issues Involved Within Family Business In accordance with survey report of KPMG (2009), it has been observed that family businesses mainly deal with such features or aspects that are unique to their business. Therefore, there exist certain issues with regard to the accumulation as well as the preservation of occupational assets along with wealth by implementing and applying various measures. Family business also entails issues such as management, ownership along with governance. Succession planning, growth and progression are also pertinent issues that are being faced by family businesses. Compensation issues related with reimbursing the family members is also a matter of concern as it creates a significant extent of problem within the management of family business. Another prominent issue that depicts rivalry among family members or siblings also creates a hurdle in the growth and the development of the family business (PWC, 2012; CBIA, n.d.; ICFIB, 2009; KPMG, 2009; Mass M utual Financial Group, 2007). In the opinion of the survey report published by ICFIB (2009), it has been assessed that issues with regard to governance is a primary problem of family business. ... e selection of appropriate member for a designated position in the organizational hierarchy is at times not done which results in creating an issue with regard to fairness as well as justice. In the survey report, it has been further revealed that family businesses do not maintain or inculcate written documents concerning employment policies. Communication gap and conflicts within in-laws are issues that have been recognized through the survey in the above article (PWC, 2012; CBIA, n.d.; ICFIB, 2009; KPMG, 2009; Mass Mutual Financial Group, 2007). According to the survey report of Mass Mutual Financial Group (2007), it has been taken into consideration that labor costs, estate taxes and health care costs are certain issues that arise within family business. Furthermore, it has also been ascertained that family businesses mainly rely upon their close associates for assistance and advise which at times creates a major issue in terms of rivalry within family members. In the opinion of P WC (2012), it has been determined that in family businesses there are issues related to taxation as well as accessibility with regard to capital. According to the survey report, it has been revealed that in Finland, key issues that are being faced by family businesses include staff recruitment as well as prevailing market conditions. The reviews and the survey reports depict the current prevailing issues within family business that are affecting the growth and development of the organizations. Family businesses are executed worldwide inculcating common issues within its system (PWC, 2012; CBIA, n.d.; ICFIB, 2009; KPMG, 2009; Mass Mutual Financial Group, 2007). Mitigating Issues for Growth and Development Succession planning is a major issue within family business. In order to resolve such

Attachment between friend and romantic partner Case Study

Attachment between friend and romantic partner - Case Study Example The study has covered 50 respondents (students) of Bournemouth University age ranges from 18 to 25 with their academic qualifications of bachelor degree for survey. The selected respondents' versions in terms of their relationship status with their friends and romantic partners (now and then) are the findings of the study. The research survey was carried out in the month of '', 2009. On one hand, the study has explored the relationship status in terms of attachment level of students at their different ages with their friends and romantic partners considering their dependency level and competitiveness attitude towards them and on other hand, it has tried to analyse why the attachment style of students will differ as per their age variations with their friends and romantic partners. Through these two explorations, a substantial contribution to identify the behavior of students at different ages with their different relationship (Friends/Partners) status can be supposed to say. According to Bowlby (1973, 1980), experiences with attachment figures generate representational or "working models" that guide behaviour, affect, and perceptions in later relationships. The earliest working models are formed during infancy and early childhood, partly in response to interactions with parents and other significant caregivers (Van IJzendoorn, 1995). During social development, models of different attachment figures coalesce into more generalised, higher-order models of the self and significant others, even though models of central attachment relationships remain intact (Main, Kaplan, & Cassidy, 1985). Throughout childhood and adolescence, working models of new people and new relationships begin to develop based on these earlier models. New models, therefore, are not entirely independent of earlier ones given that earlier models guide how information about new persons and relationships is encoded, processed, interpreted, stored in memory, and eventually acted on (Bowlby, 1973; Collins, Guichard, Ford, & Feeney, 2004; Crittenden, 1985). Effective modulation of negative emotional experiences is fundamentally important to both mental and physical health. This process is associated with an individual's experiences of security within attachment relationships, and that this association is mediated by parasympathetic nervous system functioning. These findings open up a host of provocative questions regarding the basic biopsychology of the attachment system and the multiple ways in which interpersonal experiences with attachment figures become integrated, over time, into psychological, behavioral, and biological patterns of emotion regulation. Future research on these issues is important for integrating the increasingly sophisticated bodies of knowledge on social relationships and physiological functioning that have developed within the social-psychological, developmental, and behavioral medicine traditions. Such integration is critical for elucidating how and why humans' most intimate and important relationships shape bot h mental and p

Apple Inc. and Wall Street Journal Essay Example for Free

Apple Inc. and Wall Street Journal Essay Apple has set the standard and has built a reputation around the world for creative, consumer-friendly, simple devices that are used around the world. They are marketed in such ways that demand for these gadgets are always in high demand. Apple’s innovations and marketing techniques have changed not only the phones and computers we use but their innovation has challenged people to do business outside of the box. For Apple not only have they gone outside the box, but literally outside of the country for the manufacturing of their products. 10 percent of the Apple IPhone is manufactured in the United States, the other 90 percent of the Apple IPhone is manufactured abroad. (Duhigg Bradsher, 2012). To make an IPhone requires hundreds of different parts and not all of these parts can be found all in one place. The advanced semiconductors of the phone are made in Germany and Taiwan, the memory pieces, display panels and circuitry are all from Korea and Taiwan, chipsets are from Europe and the rare metals are found from Africa and Asia. After the materials have been acquired they are sent to China mainly Foxconn City where they are manufactured. (Duhigg Bradsher, 2012). The unscratchable glass screen was perfected by Apple engineers in Kentucky and sent to Foxconn City where they are assembled.(Duhigg Bradsher, 2012). While 90 percent of the parts needed are found elsewhere the software and the marketing of that software in the phone is all American. (Duhigg Bradsher, 2012). Apple employs 43,000 people in the United States and 20,000 overseas, whereas they contract an additional 700,000 people from everywhere but the United States to engineer, build and assemble their gadgets. (Duhigg Bradsher, 2012). As Apple grew around the world the demand for their products simultaneously increased. Apple realized that their production was also going to have to grow and grow out of the United States to meet their expanded quota. The solution was outsourcing. Outsourcing has become the frequent thing to do in hundreds of industries including electronics. Almost all of the 70 million iPhones, 30 million iPads and 59 million other products Apple sold last year w ere manufactured overseas. (Duhigg Bradsher, 2012). When companies decide to outsource Asia always looks to be the best choice among the rest. The workers who are just barely trained are much cheaper, which keeps profits high when labor the main cost of production is kept to a minimum. In Apple’s case this was not their concern, what made Asia the place where Apple contracted Foxconn is  because of the speed of production and the magnitude of people that are trained and hired to work are unthinkable here in the United States. For the needed 208,700 people to work in assembly lines and over see production it has been estimated to take nine months to find that many qualified engineers in United States to work. In China, it took 15 days. (Duhigg Bradsher, 2012). Apple’s worldwide supply demand manager spoke on the subject and commented â€Å"What U.S. plant can find 3,000 people overnight and convince them to live in dorms?† For Apple to make the switch to Chinese workers from American workers was a critical advan tage in their company. (Duhigg Bradsher, 2012). Foxconn City was informally named a city because of the amount of people that works are equivalent to city. This facility employs 230,000 most of the workers spend six days a week working, and up to 12 hours of their day at that same plant. Many of the workers there are forced to live in company dorms where they make less than $17 day. (Duhigg Bradsher, 2012). However, Foxconn can provide companies, like Apple with the scale of people that are needed for efficient production of their gadgets. Since Foxconn has been successful they have opened dozens more of facilities that assemble an estimated 40 percent of the world’s consumer electronics. (Duhigg Bradsher, 2012). With production exceeding everywhere else in the world the consequence of having unseen high production output is also to have harsh and demanding working conditions for employees. Employees at Foxconn work extreme overtime hours, and live in crowded dorms. The owners of Foxconn and Apple have been criticized for these conditions and that underage workers have helped build these products.(Duhigg Barboza, 2012). They are also criticized for safety concerns of hazardous materials that are not disposed properly that eventually harm uneducated workers. The China Labor Watch (CLW) found â€Å"a variety of dangerous working conditions, as well as unfair calculations of work time, low basic wages that compel acceptance of large amounts of overtime in order to have adequate income on which to live, very high work intensity, and failure to pay for social insurance, work-related injury insurance and other insurance required by law.† (Lubman, 2012). Codes of conduct were set by Apple and the CLW in place to help balance working conditions and employees rights. These policies are frequently inspected but are found to be seriously violated on a daily basis.(Duhigg Barboza, 2012). The criticism and investigations of Foxconn  have led them to improve conditions; they plan on improving conditions by hiring more new workers, eliminating unpaid overtime, improving safety, and to upgrade housing and other amenities. (Gupta Chan, 2012). Foxconn said it was â€Å"going to raise salaries by 16 to 25 percent, and was advertising a basic monthly wage, not including overtime, of 1,800 yuan ($290) in the southern city of Shenzhen, Guangdong province where the monthly minimum wage is 1,500 yuan.† (Duhigg Barboza, 2012). Foxconn also alleged to building new housing where multiple workers do not have to cram into a room, and help their workers enroll in union type of structures. As these promises seem hopeful they have not been yet effective. Chen Yamei, 25, who has works at a Foxconn factory, complained that her salary will drop to just over 2,000 yuan a month ($317) from over 4,000 yuan. (Duhigg Barboza, 2012).Which is the complete opposite of what was promised, and shows that the investigations just highlighted the problems of oversea manufacturing companies that without fixing them. Urbanization normally generates more economically productive work, compared to rural areas. The skills needed to survive in an urban area are different, also getting paid for these skills are an increase to rural pay. ( Areddy, Davis, Page 2012). With more people living in an urban center this naturally causes a demand for new housing and buildings. Therefore, an increase in the urban cities would create more jobs an d better pay for people and this could lead to people less likely to work at companies like Foxconn, and utilize their skills somewhere else with a more competitive pay. The urbanization of China not only will open up more cities and jobs and such, but it will change the way that this generation thinks and works. The new generation of workers is less tolerant of the rigid military management style that was used on their parents and grandparents. ( Mozur, 2012). As jobs grow in China, young workers will pick and choose their jobs. This complicates the situation at Foxconn because the newer generation will challenge the manufacturing company and the government to meet the large expectations that will only continue to grow. The younger workers want to work more independently, employees 24 and under desire jobs where they don’t live paycheck to paycheck and can afford to save money for the future. ( Mozur, 2012). Being independent or an entrepreneur, living in a big city where there are more opportunities, not depending on working at a company like Foxconn where you  are told what to do and where to sleep every day. No I do not think it is proba ble to manufacture IPhones and IPods in the United States. Figuring out space, resources, and labor would cost a fortune even before production. While in China they have warehouses already built to accommodate production, with free samples of products, employees available 24 hours a day and free engineering offered. (Duhigg Bradsher, 2012). As a business executive the smart choice for your company would be to move your supply chain to the most efficient place possible. â€Å"The entire supply chain is in China now,† said another former high-ranking Apple executive. â€Å"You need a thousand rubber gaskets? That’s the factory next door. You need a million screws? That factory is a block away. You need that screw made a little bit different? It will take three hours.† (Duhigg Bradsher, 2012). The production that can be done overseas could not be matched here in the United States in the same amount of time, this is why manufacturing in the United States would not benefit Apple as much as it does in China. I don’t believe that companies have an obligation to support American workers. CEOs want to maximize profits, and continue to be competitive around the world, so the most logical thing to maximize profits is lower costs. Labor is a huge cost. The U.S. is a world leader not because Americans are more intelligent than everyone else on earth, but because we have a free market and a free market inspires people to innovate which help American companies to stay a competitive power around the world. It hurts some people’s jobs but for a short term. Globalization needs to happen to thrive, limiting outsourcing inhibits growth, and jobs cannot be made without growth. Acquire new and better skills or perish. Competition needs to continue for growth in jobs, not an entitlement to a job just because you’re American. References: How the U.S. Lost Out on iPhone Work by Charles Duhigg and Keith Bradsher from The New York Times, January 22, 2012, pp. A1 and A22-A23 ( ONLINE version dated January 21, 2012) â€Å"In China, Human Costs are Built Into an iPad† by Charles Duhigg and David Barboza, The New York Times, January 25, 2012 Apple Contractor Ho Hai Says it Hired Underage Workers by Paul Mozur, The Wall Street Journal, October 16, 2012 (also see version printed on October 17, 2012 Foxconn Factory in China Used 14-Year-Old Workers) Working Conditions: The Persistence of Problems in Chinas Factories by Stanley Lubman, The Wall Street Journal, September 25, 2012 â€Å"Apple, Foxconn set new standard for Chinese workers† by Poorima Gupta and Edwin Chan Reuters, March 30, 2012 â€Å"China Population Balance Tilts Urban† by Jeremy Page and Bob Davis, The Wall Street Journal, January 18, 2012, p A10 New Labor Attitudes Fed Into China Riot by Paul Mazor, The Wall Street Journal, September 26 (or 27), 2012

Matthew Arnolds Dover Beach Essay -- Matthew Arnold Dover Beach Essay

Matthew Arnold's 'Dover Beach' Matthew Arnold's 'Dover Beach' employs the sounds of language in three ways, through onomatopoeia to aurally represent the actions occurring on the beach, a varying meter which mirrors the varying heights of the waves on the beach, and a rhyme scheme which searches for its identity. In each stanza of the poem when the sounds of language are chaotic, the visual descriptions in the poem are tranquil, but when the visual descriptions are chaotic, the sounds of language become tranquil. This never resolved struggle represents the struggle the speaker finds himself in, which is about looking for something in his world which sounds and looks agreeable with his beliefs. The first stanza of the poem visually describes a tranquil ordinary beach scene, but through the sounds of language the reader learns the speaker sees the beach in more chaos than the visuals suggest. Passive verbs that dominate the first five lines of the poem such as ?is? (line 1) and ?lies? (line 2), as well as describing the sea as ?calm? (line 1) and the moon as ?fair? (line 2) contribute to the tranquil visual image of the beach. However, onomatopoeia, rhythm and rhyme do not agree with the tranquil beach scene. For example, onomatopoeia serves to aurally represent the violent action of the waves on the pebbles. The pebbles are already in a chaotic state with their ?grating roar? (line 9). Then the waves come and, ?draw back, and fling? (line 10) the pebbles to create more chaos. ?Fling? ends the line on a chaotic note. This process is aurally represented by, ?begin, and cease, and then again begin? (line 12). The line presents the reader with a beat that further emphasi zes the chaotic pattern of the waves and pebbles. T... ... until the darkness leaves and light can enter. The poem ends with the speaker finding what he wants to hear to put him at peace, silence. His loved one has listen to him throughout the poem and has not once spoken. The speaker wants someone he can talk to that will listen to him during the faith crisis. There may be more than a crisis of faith in the speaker?s life, but faith is the most important problem he wants fixed, since the entire third stanza is devoted to ?The Sea of Faith? (line 21) However, the speaker still sees the world as a chaotic lie, which over shadows seeing his loved one with him listening to him. Aural peace has been achieved while visual peace has not. Works Cited: Arnold, Matthew. Dover Beach. Perrine's Literature: Structure, Sound, and Sense. Ed. Thomas R. ARP. 7th ed. Forth Worth: Hartcourt Brace College Publishers, 1998. 715-716.

Stop This Train by John Mayer

Connecticut, John Mayer charmed his listeners with his poignant lyrics, sweet melodies, and mellow grooves. Since the release of his successful debut album, Room for Squares, his clever songwriting has grown Into breathtaking poetry. He demonstrated his ever evolving progress with the release of his fourth studio album, Continuum, in 2006. The album takes maturity as a theme throughout, with songs ranging from the politically charged â€Å"Waiting for the World to Change† to the heartbreaking and sultry sound of â€Å"Slow Dancing in a Burning Room. Stop This Train,† also a song from John Mayor's Continuum, speaks of the unpredictable ground between adolescence and adulthood. It was written during a time which Mayer referred to as â€Å"solitary refinement;† He lied In bed suffering from double kidney stones and living in a hotel while finding a new residence. In a state of uncertainty and seemingly hopeless venture, John Mayer wrote the song for those of us stra ddling the new world, trying to figure out not necessarily who we are, but how to be who we are.He knew that, despite their lack of familiarity with his personal tuition, any person who listened to the lyric of the song could relate to life's daunting train ride. In the song, the train ride acts as an extended metaphor for the onward rush of life, which carries us forward and takes us past people and things we wish to linger with. Meyers lyrics echo the feelings of so many young adults who are contemplating their future-?starting to build a new life, leaving old ones behind, losing loved ones, and becoming their own person. In the first stanza, Mayer introduces his perplexed state of mind with his struggle to face truth.He begins his Eng with Irony, â€Å"No I'm not coloration / I know the world Is black and white† (1-2), claiming that he possesses the ability to see the true colors of the world. The colors black and white represent the speaker's belief that the world is simp ly one way or another. The word ‘blind' and the speaker's ability to see create an oxymoron because of their contradicting natures. In lines 3-4, â€Å"Try to keep an open mind but†¦ I Just can't sleep on this tonight,† Mayer expresses his troubles that make him restless. The song also symbolizes a reminder of life's Inevitability.It streams forward like a train, ND never can you go back to a certain point In time because there's no getting off, no changing direction, no stopping. Mayer creates a mental picture of the careening train ride in lines 5-8, â€Å"Stop this train / I want to get off and go home again / I can't take the speed that it's moving in. † The use of imagery demonstrates Meyers understanding of what his audience experiences. In attempt to fully transport the listener to the scene, the song begins with a catchy up and down melody that simulates a feeling of a trait's wheels turning over and over again.The snares played wrought â€Å"Stop T his Train† match the rhythmic sound of a train so as to allow the audience to picture themselves also on this never ending journey. The high and low notes of the guitar may also signify life's ups and downs. By using the train as a metaphor, Mayer mirrored the rush of nostalgia as people live their lives day by day and suddenly decide to take a look back at how far they've come. Just like a train ride, one doesn't realize how far and fast their Journey has taken them until they stop to take a look around. In life, everyone fears death or loss.As adulthood looms, so does ten mortar y AT our parents Mayer vocalizes tans Tear, â€Å"Don't want to see my parents go' (9). And while no one ever does, the time we become adults ourselves is when we begin to see the age in those that have shaped our lives. We see the death of our grandparents and realize we are a â€Å"generation away from fighting life out on my own† (10-11). And we panic because our parents, for so many of us , have been the safety net into which we fall. We begin to realize that safety net will not always be there. In truth, we are afraid of what we don't know, which is why Mayer claims â€Å"I'm only good at being young† (17).The thought of adulthood can be overwhelming as we realize that there's no stop button, that no one can stop this train. In the stanza about the conversation with his father, Mayer learns the best way to experience life is by not changing it. His father advises, â€Å"Don't for a minute change the place you're in / Don't think I couldn't ever understand†¦ John, honestly we'll never stop this train† (23-26) The only thing we can really do is appreciate life's train ride; because wherever it may take us, we're all in it together. The lyric in â€Å"Stop This Train† somewhat reflects life's timeline.At a younger, more naive age we take for granted our family until we start aging and realizing that our time with them is, in fact, limited. In the song, Mayer goes from begging for someone to stop this train to accepting that he can't so he might as well enjoy the ride. The song is about being forced to let go of things, and accepting these losses. It's about the angst and unfamiliarity that comes with moving into unknown parts of life. The fact that no matter what, we can't stop a day from turning into a week or a year from into turning into a decade, and the thought of this can seem a little intimidating and disheartening.As humans we only know what we've experienced, and the idea of having to readjust and move forward without any regard for personal desire can be downright terrifying. Growing up, children aren't inclined to to miss a thing because they haven't experienced the state of apprehension when they're asked the inevitable question: What do you want to do with your life? â€Å"Once in a while when it's good / It'll feel lie it should / And they're all still around / And you're still safe and sound† (27-31 ). But as time progresses, the days when we were lulled into a false calm are gone and we realize we don't miss what we have till it's gone.And you don't miss a thing / till you cry when you're driving away in the dark† (32-33). Mayor's style of songwriting mirrors a sort of conversation he is having with himself, his family and friends, and also with his own time. Just as the songs of the slave represent the sorrows of his heart, Mayor's songs are Just as full of importance as the music and beats to which they are set. Many people listen to songs for their uplifting melodies and dance-inspiring beats, but the deeper words in the lyrics prove that what's in a song is equally important to what's not there.In â€Å"Stop This Train,† Mayer oratory himself as Just another person coping with the apprehension and fear of loved ones dying, growing old, and facing life and all its difficulties. His fame and talent may veil the sorrows he faces on a daily basis from being away f rom his loved ones. The hidden message behind â€Å"Stop This Train† could embody a more personal than empathetic message. The harsh truth remains that, no matter how memorable or eventful our lives are, no one can escape time. Whether or not we'll grow to be 68, we will all be forced to brave more responsibility, expectations, and independence as we mature.

Community College vs. Universities Essay

Which is better, a community college or university? Both are a great experience. But In my opinion you would benefit more affectively from a community college. There are multiple reasons why a community is better, such as a cheaper cost. In this economy cheaper sounds much nicer than an expensive university. Also a smaller class, which means more hands on experience with your teacher. And the hours would be more flexible, adjusting to your lifestyle. I could sit for hours for and name many more reason; the examples are numerous but let’s go a little deeper into the details and see if you’ll also agree with me. For starters, in our current economy cheaper sounds very alluring and tempting. Although you can’t put a price on your education, it’s nice to know you’re getting your money’s worth. Being said; the average tuition for a university is 4,694 dollars. And the whole sum for the full four years is roughly about 35,000 dollars (A real eye opener for a soon to be college student! ) The community college is lower and tuition lesser than half reaching only about 2,076 dollars. Meaning you can take classes and earn credits toward a two year or four year degree program at a lower cost. With a university the price expectations can be difficult to reach. You never know if you get into your major and want to switch it up; in that case it would’ve just been a waste of time and money. So the difference in the prices should already be opening your thoughts on if you should be considering a community college over a university. Also, if you like more hands on opportunities with your teachers a community college would be perfect for you. Community Colleges tend toward fewer students per class, which means more student/teacher interaction. The standard number of students in a community class is around 15 to 20 students. In a smaller class, professors have the opportunity to learn more about their students and become more entwine in your work personally. And you will also have a much easier time getting to know your classmates, compared to a university where’s there’s about 40 to 50 a class. In which classes would be more lectured instead of having that one on one time. That could result in you not fully understanding the work or your teacher’s method. Also, this is good for students who like access to their instructors so they can ask questions and avoids getting lost in the course material or in the shuffle. Therefore, it shows that size matters when it comes to education, and reducing class size is an important step in promoting effective learning. Another asset to being in a community college is being able to adjust your school schedule to your lifestyle. For instant, many students don’t realize that if they plan on working while attending school, community college is hands down, the best option. For example, having a job while going to school can become very difficult. A job schedule is very unpredictable, and so are the people you work with. And whoever you work for may need you to come in early or work late, so having an early or night class may help you out. And another crucial scenario that a lot of school student have nowadays is children. Sometimes you’re put in a situation where u may have to be with your child, or have to pick them up from school. That may cause you to miss a day of class, or in worser cases days of school. A community college offers far more night classes then a university college, which means there can be more personal adjustments to you schedule. Versus a university, where it may be more backbreaking to deal with the schedule they apply to you. University students are expected to do university as if it’s a full-time job, and then some. As such, the schools will not flinch to schedule a crucial class at 8 or 9 in the morning, five days a week. In doing, it would become extremely difficult to work a 9 to 5. Concluding, community college sounds way more stable and appealing to the upcoming college student. The pricing is more affordable year round, so you still have cash for the necessary necessities. If you’re looking for more hands on experience then it’s also right for you, versus the 50 students that’ll be in your university class. Lastly it would be lighter on your schedule, especially if you are trying to keep a 9 to 5 job, or juggle kids. To wrap it all up, the university life isn’t as glamorous as it may appear. It may look appealing on TV but the price will make you reconsider.

Easy and Common German Adjectives to Remember

Easy and Common German Adjectives to Remember Beginning German learners usually learn basic common adjectives first, such as gut (good), schlecht (bad), schà ¶n (pretty), hsslich (ugly), neu (new), alt (old). But your knowledge of German adjectives could grow exponentially without much mental effort, if you used what you already know with some slight modications. Being aware of the following will help you learn a whole array of easy German adjectives. Cognate Adjectives:The German language has a surprising large amount of cognate adjectives in English. They differ mostly by their suffixes. There are only slight differences between these adjectives in the two languages. Even if you dont remember these differences when speaking, the adjectives resemble one another so much, that a German speaker would understand what you are trying to say :(dont forget to switch the c to a k when writing them!) English adjectives ending in : diagonal, emotional, ideal, normal, national, original English adjectives ending in : tolerant, interessant, elegant English adjectives ending in : excellent, intelligent, kompetent English adjectives ending in : generell, individuell, offiziel, sensationell English Adjective ending in : allergisch, analytisch, egoistisch, musikalisch English adjective ending in :aktiv, intensiv, kreativ, passiv English adjective endings in : freundlich, hungrig, persà ¶nlich, sportlich Using Present and Past Participles as Adjectives:Though you need to know how to form participles to begin with, these are easily mastered. (See Participles) Basically one changes a present or past participle into an adjective simply by adding the appropriate case ending.For Example:The present participle of schlafen is schlafend.Das schlafende Kind - The sleeping child. (See Present Participle)The past participle of kochen is gekocht.Ein gekochtes Ei - The cooked egg. (See Past Participle) Adjective Combinations:These types of adjectives give a nice punch to conversation and serve to further itensify and emphasize what you are trying to say. (Just make sure to not overuse them.) The easiest ones to remember are the ones that are a literal translation from English. There are several of them and are mostly adjective combinations with colors and some with animals:Color adjectives with ... dunkel (dark), hell (light) and blass (pale)etc.For Example: dunkelblau (dark blue), hellbraun (light brown), blassgelb (pale yellow)same: schneeweiß (snowwhite) rabenschwarz (ravenblack), blutrot (bloodred)Animal Adjective Combinations:Some of these are not at all expressed in English in the same way, nevertheless the visual picture associated with these adjectives make them easy to remember.aalglatt - to be smooth like an eelbrenstark - to be strong like a bearbienenfleissig - to be busy like a beemausarm - to be as poor as a mousehundemà ¼de - to be dog-tiredpudelnass - to be wet like a poodlewieselflink - to be as swift as a weasel

The Battle of Buena Vista - Mexican American War

The Battle of Buena Vista - Mexican American War The Battle of Buena Vista took place on  February 23, 1847 and was a hard-fought battle between the invading US army, commanded by General Zachary Taylor, and the Mexican army, led by General Antonio Là ³pez de Santa Anna. Taylor had been fighting his way southwest into Mexico from the border when most of his troops were reassigned to a separate invasion to be led by General Winfield Scott. Santa Anna, with a much larger force, felt he could crush Taylor and re-take northern Mexico. The battle was bloody, but inconclusive, with  both sides claiming it as a victory. General Taylors March Hostilities had broken out between Mexico and the USA in 1846. American General Zachary Taylor, with a well-trained army, had scored major victories at the Battles of Palo Alto and Resaca de la Palma near the US/Mexico border and had followed up with the successful siege of Monterrey in September of 1846. After Monterrey, he moved south and took Saltillo. The central command in the USA then decided to send a separate invasion of Mexico via Veracruz and many of Taylors best units were reassigned. By early 1847 he had only some 4,500 men, many of them untested volunteers. Santa Annas Gambit General Santa Anna, recently welcomed back to Mexico after living in exile in Cuba, swiftly raised an army of 20,000 men, many of whom were trained professional soldiers. He marched north, hoping to crush Taylor. It was a risky move, as by then he was aware of Scott’s planned invasion from the east. Santa Anna rushed his men north, losing many to attrition, desertion and illness along the way. He even outpaced his supply lines: his men had not eaten for 36 hours when they met the Americans in battle. General Santa Anna  promised them American supplies after their victory. The Battlefield at Buena Vista Taylor learned of Santa Annas advance and deployed in a defensive position near the Buena Vista ranch a few miles to the south of Saltillo. There, the Saltillo road was flanked on one side by a plateau accessed by several small ravines. It was a good defensive position, although Taylor had to spread his men thinly to cover it all and he had little in the way of reserves. Santa Anna and his army arrived on February 22: he sent Taylor a note demanding surrender as the soldiers skirmished. Taylor predictably refused and the men spent a tense night near the enemy. The Battle of Buena Vista Begins Santa Anna launched his attack the following day. His plan of attack was direct: he would send his best forces against the Americans along the plateau, using the ravines for cover when he could. He also sent an attack along the main road to keep as much of Taylor’s force as possible occupied. By noon the battle was progressing in favor of the Mexicans: volunteer forces in the American center on the plateau had buckled, allowing the Mexicans to take some ground and direct fire into the American flanks. Meanwhile, a large force of Mexican cavalry was making their way around, hoping to surround the American army. Reinforcements reached the American center just in time, however, and the Mexicans were driven back. The Battle  Ends The Americans enjoyed a healthy advantage in terms of artillery: their cannons had carried the day at the battle of Palo Alto earlier in the war and they were again crucial at Buena Vista. The Mexican attack stalled, and the American artillery began pounding the Mexicans, wreaking havoc and causing massive loss of life. Now it was the Mexicans’ turn to break and retreat. Jubilant, the Americans gave chase and were very nearly trapped and destroyed by the massive Mexican reserves. As dusk fell, the weapons went silent with neither side disengaging; most of the Americans thought the battle would be resumed the next day. Aftermath of the Battle The battle had ended, however. During the night, the Mexicans disengaged and retreated: they were battered and hungry and Santa Anna didnt think they would hold for another round of combat. The Mexicans took the brunt of the losses: Santa Anna had lost 1,800 killed or wounded and 300 captured. The Americans had lost 673 officers and men with  another 1,500 or so  deserting. Both sides hailed Buena Vista as a victory. Santa Anna sent glowing dispatches back to Mexico City describing a triumph with thousands of American dead left on the battlefield. Meanwhile, Taylor claimed victory, as his forces had held the battlefield and driven off the Mexicans. Buena Vista was the last major battle in northern Mexico. The American army would remain without taking  further offensive action, pinning their hopes for victory on Scotts planned invasion of Mexico City. Santa Anna had taken his best shot at Taylors army: he would now move south and try and hold off Scott. For the Mexicans, Buena Vista was a disaster. Santa Anna, whose ineptitude as a general has become legendary, actually had a good plan: had he crushed Taylor as  he planned, Scotts invasion might have been recalled. Once the battle started, Santa Anna put the right men in the right places to succeed: had he committed his reserves to the weakened part of the American line on the plateau he might have had his victory. If the Mexicans had won, the entire course of the Mexican-American War may well have changed. It was probably the Mexicans best chance to win a large-scale battle in the war, but they failed to do so. As a historical note, the St. Patricks Battalion, a Mexican artillery unit comprised largely of defectors from the United States Army (mainly Irish and German Catholics, but other nationalities were represented), fought with distinction against their former comrades. The San Patricios, as they were called, formed an elite artillery unit charged with supporting the ground offensive on the plateau. They fought very well, taking out American artillery placements, supporting the infantry advance and later covering a retreat. Taylor sent an elite squad of dragoons after them but they were driven back by withering cannon fire. They were instrumental in capturing two pieces of US artillery, later used by Santa Anna to declare the battle a victory. It would not be the last time that the San Patricios caused great trouble for the Americans. Sources Eisenhower, John S.D. So Far from God: the U.S. War with Mexico, 1846-1848. Norman: the University of Oklahoma Press, 1989 Henderson, Timothy J. A Glorious Defeat: Mexico and its War with the United States.New York: Hill and Wang, 2007. Hogan, Michael. The Irish Soldiers of Mexico. Createspace, 2011. Scheina, Robert L. Latin Americas Wars, Volume 1: The Age of the Caudillo 1791-1899 Washington, D.C.: Brasseys Inc., 2003. Wheelan, Joseph. Invading Mexico: Americas Continental Dream and the Mexican War, 1846-1848. New York: Carroll and Graf, 2007.

Business Analysis Report Essay Example | Topics and Well Written Essays - 500 words

Business Analysis Report - Essay Example The result is that these people have to use three different systems to do their work. Another supplier of case recording system has approached the manager of the new YOS with a view to supplying a system. The manager is interested in getting more information in relation to the current system as well as the details relating to the new supplier’s system. The findings of the investigation should be reviewed and assessed in order to facilitate a comparison of both options; their long term operational impact as well as their financial impact. A comparison should be done of both options to determine the efficiency with which each system can be operated as well as their likely financial impact on the organisation. The system which is comparatively more operationally efficient and more cost effective should be chosen. If one is more cost effective but not more operationally efficient - a cost benefit analysis would be required to determine the long term impact on the organisation. This task requires a skilled and knowledgeable business analyst with proven experience in the area. Holmes (2007) indicates that skilled and knowledgeable business analysts play a key role in tasks such as these as they are able to do the necessary investigation to better understand end users and other important information. Holmes, B. (2007). Importance of Business Analysis in Development and Implementation of Court Systems. Technology Experience Bulletin, TEB: 2007-04. [Online] Available at www.citoc.org/docs/teb-analysis.pdf. [Accessed 9th march

Open the Social Science Essay Example | Topics and Well Written Essays - 500 words

Open the Social Science - Essay Example tain level of â€Å"cultism† develop around the male population, which causes them to be held in an almost deity-like way for the potential they hold as sources of propagation of the species. We might be surprised to see some very unusual circumstances develop around the males; the â€Å"Amazonian woman,† fiction come to life where a largely female society might â€Å"use† men in way that is now associated with fulfilling sexual fantasies, and for which some people even today might pay a high price to experience. Bizarre â€Å"tribal† ceremonies have historically and anthropologically surrounded the human male/female conditions, and in a society that where the population scales are permanently changed in a way that men would be less accessible to women, we might expect to see some very strange â€Å"ceremonial† tendencies manifest themselves even in a civilized culture. What we probably would not see in a society where the male/female proportions we re permanently altered, is a tendency towards same sex relationships. It is unlikely that because of a shortage of men heterosexual women would turn to lesbianism, especially since it would not propagate the species. To the extent that that did occur, it’s unlikely that we would see it in a pattern of â€Å"permanent relationships,† since a lesbian experience probably wouldn’t be any more satisfying to a heterosexual women in a society where there fewer men than it is in a society where there is a balance in the male-to-female numbers. 5.) Having gone to study a culture, with no knowledge of that culture’s language, and challenged by the rule of not asking questions, yet with the goal of determining what behavior within that culture was deemed by the culture to be â€Å"deviant,† would require employing a methodology of carefully documenting behavior through observation. It would be necessary to employ a methodology that pays strict attention to the emotional responses of the members of the society to the behaviors

Protecting Your Child from Internet Pornography t Research Paper

Protecting Your Child from Internet Pornography - Research Paper Example According to Goessl, one merit of the internet is that it has increased the ease of access to information and news worldwide. With just a click, one can get access to news happening all over the world. One is also able to read newspapers from other countries online. In most cases, the publication of news on the internet is faster than on major media networks. In June 2009 for instance, the government enforced a ban on foreign media in the aftermath of the Iranian election. Through Twitter, however, news of street protests was able to get to the rest of the world. Actually, people were able to upload a video of one protester that the police had shot on you-tube (2). The internet has also positively contributed to the cementing of networking among individuals quickly and efficiently. In the wake of the 1995 Kobe earthquake in Japan, for example, the internet proved very useful in rallying volunteers to assist in evacuations (Nomura, 2). More recently, during the devastating earthquake in Haiti, charity organizations were able to help the victims by giving their contributions online. Additionally, Haitians in the Diaspora were also able to look for missing family members by submitting their names online and waiting for feedback from people on the ground. The internet has also been invaluable to companies and individuals who conduct business. They are able to advertise and sell their products online. A good example is that of the Google search engine, one of the world’s largest companies. Google has optimized the searches that people carry out by matching their searches with corporations that vend similar products. They do this using ad words and when one clicks on any of the adverts, the companies pay Google for that (Historyofthings.com, para8).

Consumer Buying Behavior Towards Chocolates Marketing Essay

Consumer Buying Behavior Towards Chocolates Marketing Essay As consumers, we play a very vital role in the health of the economy local, national or international. The decision we make concerning our consumption behavior affect the demand for the basic raw materials, for the transportation, for the banking, for the production; they effect the employment of workers and deployment of resources and success of some industries and failures of others. Thus marketer must understand this. In order to become a successful marketer, he must know the liking or disliking of the customers. He must also know the time and the quantity of goods and services, a consumer may purchase, so that he may store the goods or provide the services according to the likings of the consumers. Based on the attribute that different buyer seeks while making purchase decision, marketers has to device appropriate marketing mix to position their product in the targeted market(s). Through this descriptive study we have tried to analyze the various attribute that different buyer seeks while making purchase of chocolates of different size and quantity for different purposes altogether with significant differences in favorite brand; flavor; price and place of buying etc. Also, we have tried to examine the various degree of relationship that exist between the different attributes of the product that consumer favors and the brand loyalty that consumer have toward his liked brand. Also main emphasis is laid to find out what results in brand loyalty and is this relationship is significant with changing marketplace. Keywords: Chocolate, Consumer behavior, Consumption INTRODUCTION: If people thought that chocolates were just restricted to kids think again. According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the ages of 15 35. Chocolates which were considered expensive once have now become affordable by one and all. Most of the chocolate brands in India produce chocolates in different sizes that are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just  `  10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation the top chocolate brands in India are now concentrating on the packaging and are introducing well packaged chocolates for specific occasions.   OBJECTIVE: The objective of this study is to make generalization of consumers buying behavior towards the purchase of chocolates and than to measure the extent of brand loyalty, altogether with knowing what other marketing mix variable affect buyers decision regarding the purchase of chocolates. This study is a step toward generalizing the consumer purchase pertaining to following major set objectives: To know the customer behavior and to identify the level of customer satisfaction towards different brands of chocolates. To know the significant promotion mix that plays role in particular market. To test the brand loyalty among different gender of different age. CONSUMPTION OF CHOCOLATES IN INDIA Chocolate consumption is gaining popularity in India due to increasing prosperity coupled with a shift in food habits, pushing up the countrys cocoa imports. Chocolate market in India is pegged at Rs 2,000 crore and is growing at the rate of 18 20 per cent per annum. The global chocolate market is estimated around $80 billion. The Indian chocolate market is seen growing at a compounded annual growth rate of 15-20%. The Indian chocolate market is thought to be worth some R1,500 crore and has been hailed as offering great potential for Western chocolate manufacturers as the market is still in its early stages. Over 70% of chocolate consumption takes place in the urban areas. Chocolate consumption in the rural areas is negligible in India. Chocolate market is a highly concentrated market, with Cadbury having 70 per cent and Nestle around 20 per cent. The two giants have been instrumental in building up the chocolate market in India with huge investments in product development, advertis ing and brand building. Modern trade constitutes about 10% of the overall chocolate category, or roughly Rs 320 crore, according to Nielsen. Of this, brand Cadbury Dairy Milk has a share of 35%, while Bournville and Silk together account for 18%. Facts Figures: Indian Chocolate Industry as today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70%. The companys brands like Five Star, Gems, Éclairs, Perk, Dairy Milk are leaders in their segments. Until early 90s, Cadbury had a market share of over 80 %, but its party was spoiled when Nestle appeared on the scene. The other one has introduced its international brands in the country (Kit Kat, Lions), and now commands approximately 15% market share.  Bars or molded chocolates like Dairy Milk, Amul, Nestle Premium, and Truffle account for 35 40 per cent of the total market (in terms of volume). The Count chocolates such as Five Star, Kitkat, Perk etc. is the next largest segment, accounting for 30 per cent of the total market. Panned chocolates enjoy 10 per cent of the total market share. In India, chocolates are consumed as excitement / enjoyment and not as snack. Therefore, more than 75 per cent of chocolate purchases are impulse. Ch ocolate consumption in India has nearly trebled since 2005, which is the reason why leading chocolate companies are investing in bringing premium brands such as Toblerone. Seasonal and boxed assorted chocolates have been experiencing the fastest growth, and sales are expected to expand 13% between 2010 and 2015. Cadbury India, which has been on an overdrive to promote its premium brands such as Cadbury Dairy Milk Silk and Bournville, is now rolling out Toblerone from parent Kraft Foods stable. The per capita consumption of chocolates in India, according to Chandramouli Venkatesan, director (snacking strategy), Cadbury India, has increased from 40gm per person per year in 2005 to 110-120gm. However, the launch of Toblerone is in line with Cadbury Indias business objective of growing the premium-gifting chocolate market. Gifting is a Rs 15,000-crore category in India, of which branded chocolate gifting is about 6%. Cadbury Indias share in branded chocolate gifting is 80%. Despite the fact that Indians have strong affinity for sweets, the size of domestic confectionery market is small on account of traditional consumer tastes and habits. The Chocolate market in India is a niche market penetrated largely in urban areas and per capita consumption is low as compared to those in developed countries of the West. Cadbury Indias main source of revenue is its 70% bite of the 23,000 tonnes Indian chocolate market. Advertisement Trends (AdEx division of TAM Media Research) Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007. Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Private Ltd during January-November 2007. As expected chocolate advertising skewed towards kids channels and regional GEC took the second position. Cadbury India Ltd rules chocolate advertising on television. Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 2006. Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007. 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007. LITERATURE REVIEW After having detailed study of Principles of marketing management book by Kotler and Keller, we came to know about consumer purchasing behavior and other various attributes of marketing mix like place and product strategy in alignment with promotion and pricing strategies and concept of brand loyalty with all the major attributes of a good brand. Beside this detailed study of various research papers and articles has also been made to know the practical applicability of the concept. Consumer leant about chocolate from many sources, mainly from friends and families, through advertisement and from their own experience. Whether a promotion and advertising hurt or help a brand is under-researched (Mela, Gupta Lehman, 1997). In the long-run, advertisement help brands by making consumer less price sensitive and more loyal. The purchase decision pertaining to particular brand and loyalty is a result of various attributes of the product. Advertisers must remember that advertising messages are interpreted differently between different genders (Maldonando, Tansuhaj Muehling, 2003; Hogg Garrow, 2003; Putrevu, 2001). Previous studies have proven that females were more likely to engage in elaboration than men (Maldonado Muehling, 2003). Hogg and Garrow (2003) found that women paid more intention about the details of the characters of an ad when asked to analyze advertising messages. They said that this may be explained by the fact that females have a greater tendency than men to consider external information and information related to others. Women are comprehensive processors who try to gather all available information about the product Advertisement can change consumers perception of a product in terms of attributes content and proportion and also influence consumers taste for attributes (Gwin Gwin, 2003). Brand preference and product attribute: Attributes are the characteristic or features that an object may or may not have and includes both intrinsic and extrinsic (Mowen Minor, 1998). Understanding why a consumer choose a product based upon its attributes helps marketers to understand why some consumers have preferences for certain brands (Gwin Gwin, 2003). Both tangible and intangible attributes of a product are equally important in choosing a product or brand (Myers, 2003). There is no evidence that certain attributes are more related to customer loyalty than others (Romariuk Sharp, 2003). Romariuk and Sharp (2003) suggested that marketers should focus more on how many attributes the brand should be associated with and not what attributes. For low-involvement products, consumers have more objective view of the nature of the attributes (e.g. food, cosmetics) because they are constantly being advertised and promoted. Price is another form of attribute used by consumers to evaluate a product. Price can sometimes be an indicator of quality; with a higher price indicating higher quality (Mowen Minor, 1998; Siu Wong, 2002). Consumers perceive that a higher price can be attributed to the higher cost of quality control (Siu Wong, 2002). Some consumers are highly price sensitive (elastic demand), whereby a high prices may shift consumers to competitive brands (Mowen Minor, 1998). Therefore price can have a positive or negative influence on customers. RESEARCH METHODOLOGY In this study the problem pertains to both State of nature and relationship among the variable i.e.; what is general behavior of consumer and than inferenceing the relationship that exist among the different variables to test the extent of brand loyalty and influence of one variable over the other from the data. As the study is related to the study of consumer behavior toward chocolates thats why the appropriate research design used is Fundamental descriptive with the use of both qualitative and quantitative design with static research approach. Formalized research design is also taken into consideration in order to test the Hypothesis framed. In this cross sectional co-relational field study data related to various independent variables dependent variables was collected from the stratified sample of 100 individuals, including males and females of different age groups constituting the sample. All the respondents were approached on the basis of simple random sampling in convenient ma rket place to ensure the accuracy precision of results. Personally administrated questionnaires were used for conducting the survey. INTERPRETATION AND ANALYSIS OF FINDINGS: In our study 48% (41) of respondent are males while 52% (45) of respondent were females. In this 57% (49) respondent are student, 16% (14) were professional, 13% (11) were businessman while 14% (12) respondent were females. 33% respondent includes people of age group 10-18, while other includes those of age 19-59. Q.1 who do purchase how frequently and how much they purchase Out of 86 respondents 13 (15%) respondents buy chocolates daily while 35 (41%) of them buy it weekly compared to 16 (19%) who buy them monthly against 22 (25%) respondents who buys it occasionally. In this 12% of males buy daily while 14% of female buy it daily. While 42% of males buy chocolates in a week against 33% of females, whereas 31% of females like to buy chocolate in a month compared to 22% of males. The result of collected sample reveals that 62% (53) respondent buys less than 5 chocolates a week, while 28% (24) people buys 5-10 chocolates a week. Only 3% of respondent said that they buy more than 15 chocolates an week against 7% who buys 10-15 chocolates a week. The analysis of sample data results that females buy more chocolates than males in a week as 38% of them buy 6-10 chocolates while only 17% of males do so. 73% of males generally buy chocolate in between 1-5 packs a week compared to 51% of female respondent. It is analyzed that 21% (18) of respondent purchases chocolate costing between 5-10 Rs while 47% (40) buys chocolate that cost 10-20 Rs. Chocolates costing 20-50 Rs is preferred only by 24% (21) of respondent and only 7 (8%) out of 86 respondent buys chocolates costing more than Rs 50. Price of chocolate significantly affect different gender differently as 22% female purchase chocolates costing 5-10 Rs against 19% males, while 49% of females prefers to buy those costing in between 10-20 Rs as against 44% of males. 32% Males buy chocolates those costing in between 20-50 Rs compared to 18% of female buying the same. Q.2 For whom it is purchased In collected sample 41% (35) respondent buys chocolates for self consumption against 29% (25) who never buys for them-self. Among them 44% (38) respondent purchases for children against 15% (13) who never buys for childrens. 28% (24) of respondent buys chocolates only for the gifting. The percentage of those who buys always and never for special occasion is approximately 27% and 24% respectively. Analysis shows that 42% of females always buy choclates for self consumption where only 39% of males do same for self consumption. When it comes for buying choclates for children than insignificant of gender both have same buying behaviour. Males seems to gift chocolate more than female as 20% of them buy it for gifting compared to 12% of females. Q.3 what motivate to buy chocolate In a study of 86 respondent it was found that 17% (15)of the respondent were very tempted by the display ads while 34% (29) respondent are moderately affected by the display ads while it has no affect on purchase decision of 13% (11) of respondent. In the undertaken study visual ads highly affect 41% (35) respondent while only 9% (8) of respondent are not affected by it. 24% (21) of respondent perceives affect of family and friends on their purchase decision while it has no affect on 5% (4) of respondent. This shows that family and friends has very high affect on purchase decision of chocolates buyers. Very insignificant numbers of respondent only 2% are affected by sales-man persuasion while it has no affect on 49% (42) of respondent. Also celebrity endorsement has only a moderate influence on purchase decision of respondents. Only 9% respondent are affected by celebrity endorsement compared to no affect on 16% respondents. 42% females are affected by visual advertisment against 39% of males while the display ads affect male more compared to females with 24% and 11% of significant impact on purchase decision respectively. Also family and friend affect females(27%) more against males (22%). Q.4 Important Attribute of the chocolate It can be inferred from study that taste is very important for buying chocolate 95%males 93% females buy chocolates because of taste. 54% males 49% females are showing neutral response to availability, while 27% males 36% females say that availability is most important for buying chocolate. 19% males 15% females have least impact of availability. Price is most important consideration for 29% males 33% females. It affects 42% males 29% females moderately. For 29% males 38% female price is least important. Packaging seems to impact purchase decision of 49% males 58% females moderately during purchase of chocolates. For 22% males 27% females packaging is most important consideration for buying chocolate. 29% males 15 % females have least impact of packaging. Q.5 Advertisement seems to have moderate impact on purchase decision irrespective of gender; however 29% males 22% females are mostly affected by advertisement. 17% males 24% females are not affected by advertisement. Q.6 Forms of chocolate impact 54% males 44% females moderately while 24% males 27% females are mostly affected by form of chocolate. 22% males 29% females are least impacted by form. 80% chocolate buyer seems to buy particular brand against 7% who do not care for the brand name Q.7 how advertisements persuade consumers to purchase Sample in hands results that 20% of people like to buy due to emotion in their advertisement while 43% of respondent love fun in advertisement while only 27% of people like knowledge in the promotion mix against 10% of people who likes music/jingle. So it can be concluded that people watch and are persuaded due to fun content in the advertising of the chocolate more than any other factor. While analysing data on the basis of gender it can inferred that males (81%) like fun and emotional content in advertisement than females(47%), while female (33%) prefer knowledge content more than males (19%). While 20% of female loves music and jingles in comparison no male like it. Q.8 which brand mostly prefered by consumers In the undertaken study it was found that Cadbury is the most favoured brand with 70% of share as against 21% of Nestle, 4% 5% respectively for Amul and miscellaneous ones. It can be inferred from the collected data that females (71%) like Cadbury more than males (68%), while males prefer nestle (24%) more than that of females (18%). While demand for Amul chocolates is found to be very insignificant and equal in both the gender. Q.9 effect of increament in rates The sample analysis say that 82% respondent are highly brand loyal as 18% of them will buy the costly pack of same and 64% of them will not show any change in demand pattern. Only 5% of respondent are in favour of shifting brand against 13% who will reduce the purchase quantity if the rate increases by 2-5 Rs. The deep gender-wise analyses of result show that both genders are equally brand loyal towards price sensitivity. Results show that around 64% (in both gender) will have no change in their purchase decision while 19% of them show positive relation toward buying as they will buy more thinking quality has improved. Also its seems that Law of demand (increase case) operate on males more than females as 15% 11% of them will reduce buying chocolate with increase in prices. Q.10 from where consumers mostly buy The sample study results show that 35% (30) respondent buys from local shop against 49% (42), 7% (6) and 9% (8) respondent who buys from store, cafeteria and malls respectively. In this study, males (42%) prefer to buy more from local shop than compared to females (29%) while female (55%) prefer to buy more from stores against males (41%). While the ratio of buying from malls and cafeteria reveals there is no significant impact of it on gender as both have almost equal choices in this regard. Q.11 what consumers do if preferred bran not available The analysis of sample data says that 9% of total respondent will buy costly pack of same brand while 56% of them will move to next shop. This shows that 65% of respondent are highly brand loyal against those 30% who will buy another brand or other (6%) will postpone their purchase decision. The analysis of sample data gives result that females are highly brand loyal than males as 71% of them will buy the costly pack of same brand or move to another shop compared to 59% of males if that particular is not available. While36 % males 24% female say that they will shift to another brand while 6% of both genders will postpone their purchase decision. Q.12 how much customer are loyal to specific brand To check brand loyalty and competitive affect we has analyzed that 15% of respondent will not buy any other brand while 53% of them may consider the same against 35% who are not sure of taking decision. Our study 41 male 45 female respondents were there if another brand of the same product appears in the market then 7% males 22% females will not buy the new brand. 64% males 44% females may be considering the new brand. 5% males 18% females shall not consider new brand. 24% males 16% females cant say they will buy new brand or not. CONCLUSION: In study of 86 respondents it was found that 95% (82) respondents like Cadbury Brand, 68% (59) respondents like Nestle Brand, 24% (21) of respondents like Amul Brand 1% respondents like Other Brand. So it can be concluded that Cadbury is most famous brand among others. 50% Cadbury buyers like to buy Dairy milk out of 82 respondents 15% Cadbury buyers like to buy 5 Star out of 82 respondents. 10% Cadbury buyers like to buy Perk out of 82 respondents. So, the findings from study that most preferred chocolate are Dairy Milk out of Cadbury buyers. 36% of Nestle buyers like to buy Kit -Kat out of 59 respondents. 24% of Nestle buyers like to buy Éclairs out of 59 respondents. 20% of Nestle buyers like to buy Munch out of 59 respondents. 52% of Amul buyers like to buy Chocà ³ Mines out of 27 respondents. 48% of Amul buyers like to buy Chocà ³ Zoo out of 27 respondents. To be concluded that Kit -Kat and Chocà ³ Mines is most preferred chocolate in Nestle and Amul respectively. Also, it was found that 59% (51) of respondents like chocolate flavor, 23% (20) likes coffee flavor 20% (17) respondents like nuts flavor. So it can be concluded that chocolate is the most profitable flavor coffee second most profitable. APPENDIX 1. Ho = their exist no relationship between the gender who buy chocolate for self consumption, children, gift. Ha= Gender have significant impact on the purpose of buying chocolates. Gender Child Chi-Square(a,b) .186 13.000 Df 1 2 Asymp. Sig. .666 .002 Gender Gift Chi-Square(a,b) .186 34.907 Df 1 2 Asymp. Sig. .666 .000 Gender Self Chi-Square(a,b) .186 2.116 df 1 2 Asymp. Sig. .666 .347 After applying Chi square test on the data it is found calculated value of test is less than the tabulated one. It means that Ho is accepted thats prove that their is very insignificant difference in perception of both the gender and thus both gender buy chocolates for self consumption, gifting and children in a equitable amount. APPENDIX 2. Ho = their is no relationship in gender and frequency of buying chocolates Ha= Gender affect frequency of buying chocolates. Gender How Often Chi-Square(a,b) .186 13.256 Df 1 3 Asymp. Sig. .666 .004 our Ho is selected and Ha is discarded. Thus use of chi square test proves here that both the gender have similar frequency in buying chocolates. APPENDIX 3. Ho= Cost do not affect the purchase decision of diferent age group Ha = different age group have different perception towards cost Age Cost Chi-Square(a,b) 45.209 26.279 Df 30 3 Asymp. Sig. .037 .000 Here in this study it is found that the age and cost have significant relationship among them. It means different age group have different reaction towards different price levels. Thus our Ha is accepted and Ho is rejected. APPENDIX 4. Ho=Visual ads do not have different on different gender Ha=Visual ads affect different gender Gender Visual Ad Chi-Square(a,b) .186 32.256 Df 1 4 Asymp. Sig. .666 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship betwen gender and visual ads. APPENDIX 5. Ho= The cost of chocolate do not affect the brand purchase Ha=The price of chocolate affect the brand purchased Cost Brand Chi-Square(a,b) 26.279 85.558 Df 3 2 Asymp. Sig. .000 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship between cost and brand purchased.