Leadership Styles Essay Example for Free

Leadership Styles Essay The leadership styles of the United States Presidents can make them effective or it can limit their effectiveness. The effectiveness of the President has direct effect on the American people. Presidents Dwight Eisenhower and John Kennedy were two leaders that had major influences in the mid-20th century. Both men played a key role in the United States involvement in Vietnam. The experiences, styles of leading, and characteristics of both President’s Dwight Eisenhower and John F. Kennedy intensified the level of involvement the United States had in the Vietnam experience. Even though the leadership styles may have differed, the two leaders refused to let communism spread (Moss, 2010). Presidents Eisenhower and Kennedy’s leadership style although different had similar qualities. President Eisenhower and Kennedy could be considered to have the leadership styles of both the â€Å"Director† and â€Å"Navigator†. Thomas Preston has explained a Director style is a leader with â€Å"both extensive policy experience and a high need for power† (Preston, 2001). Directors have direct involvement in policy process by setting guidelines and advocating for their own personal views. The Navigator also has extensive expertise in policy but they also search for the opinions and viewpoints of other advisors. Navigators will gather the information and from the multiple different perspectives have a more deliberate decision making style. Without having a Navigator sense of style, the effectiveness of any leader can be limited because of a lack of information gathered and reviewed for decision. President Eisenhower proved his leadership style by the way he was involved in the political unrest in Vietnam. According to Preston, President Eisenhower â€Å"preferred formal, hierarchically organized advisory structure where information and advice could be centralized into a small inner circle of advisers† (Preston, 2001). However because of the President’s expertise in foreign policy he had a very active personal role in the policy process and delegated very little to other expert advisors. Eisenhower’s own preferences in policy lead to the policy decisions. President Eisenhower gave the command to intervene in southern Vietnam and replace the French (Moss, 2010). This was to maintain a non-Communist state thereby halting the potential spread of Communism. President Kennedy was interested in multiple perspectives on policy; he listened to different sources on conflicting views and planned for debates prior to decision making (Preston, 2001). Kennedy wanted political rest and peace in Vietnam but knew that without US involvement, the fighting and attacks on Vietnam would increase. Because of this, the United States became more heavily involved which meant more military forces and money being spent. Kennedy had made decisions to violate the provisions of the Geneva agreements of 1954, thereby increasing the U.S. military significantly in Vietnam. â€Å"Kennedy was not trying to win in Vietnam: he was doing only enough not to lose† (Moss, 2010). This sense of leadership by Kennedy was devised to protect the U.S. by only having a limited partnership with the Vietnam government. For President Kennedy, as a Director, he kept active involvemen t in policy process and needed assurance that his own thoughts and ideas would dominate the end result. However, as the Navigator, he trusted his advisory team and kept an open advisory system â€Å"characterized by a mixed formal-informal advice network† (Preston, 2001). With the dual leadership style the President called for the heavy military involvement in Vietnam in 1965 (Moss, 2010). By having expertise in foreign affairs and taking the advice of his advisors, President Kennedy made the important decision to become more involved in the war efforts. For the United States, the President’s leadership is very important. The President is the countries representation. It is both very prestigious and powerful to be voted in as President of the United States. The President has the ability to keep the United States from war, or send us to war. The President is in charge of the military, deciding where troops should be stationed and how weapons should be used. That is great power, and without the backing of the American people the President and his cabinet wouldn’t be as powerful as they are. The American people need to know that the President has their best interest in mind. In conclusion, regardless of who the President is, the need for leadership is of great importance. By having both the Director and Navigator style leadership, the role of the President can be effective. The expertise, the desire to have a powerful role but also having the willingness to view other opinions for decision making is essential to making a great leader. The role the President has to be one that is inspiring to the American people but also the American people need to trust their leader, without trust there would be weakness.

A Perspective of Cultural Conflict in Classroom Essay Example for Free

A Perspective of Cultural Conflict in Classroom Essay This paper draws from the understanding that cultural differences and imbalance has extensively repressed the process of learning as well as literacy development. This factor is evident by the continual differential treatment of teachers on white and black children thus affecting the progress of colored children in literacy development. Learning literacy encompass the efforts employed by the teacher to help the child develop reading and writing skill in the second language. As such, this process occurs within the threshold of culture and is influenced by social factors ranging from the belief of the teacher and the ability of the children to literary skills. The evaluation of methods of literacy practice help in deigning validity and reliability of the instruments of instruction used in literacy acquisition and development amid cultural differences and conflicts reflects an element that formulates an important factor in situations where the teacher and his beliefs as well as the literacy practice extensively leverages the varying degrees of the whole language. Introduction Literacy acquisition and development is a pedagogical aspect that begins long before children commence their formal education as well as formal school instruction. During these years, children acquire skills and knowledge that are typified by literate behavior in a setting that is guided by socio-cultural manifestations. The whole process is influenced by a number of factors ranging from cultural implications, the beliefs of the teacher and the instruction methods for literacy practice. The teacher should emphasize on the development of literacy as a process that is ongoing, and through a classroom learning environment. This means that for the efficiency of literacy acquisition development, all aspects of literacy must develop simultaneously, with the language and literacy sharing similar features hence allowing students to encounter a natural hierarchy to the stages of development. Methods of Literacy Practice The complexity of literacy development rests on the pedestal of the children’s ability to effectively read and write in English as the formed literate culture. Delpit argues that our cultures and communities lay the basis on which differences in instructing children as they learn new language is evidenced (Delpit, 2006). This cultural bias and weakness presents a conflict which should be resolved by the teacher’s attempt to maximize the educational potential of children from colored racial background.   The teacher and his belief about literacy development play a significant role in the entire process of literacy and language development.   There is an interrelationship between literacy and language such that, the teacher should base his instruction on language; which plays a key role in building the foundation for reading and not on the racial backgrounds. Accordingly, the teacher should use the method of immersion to enable children develop literacy by being surrounded by spoken language. In so doing, children will not only learners to talk but will also encounter print language in charts labels and stories and an organized library which enables students to read and write in areas of the   print language. In addition, it is plausible to note that as a teacher, it is vital to use   a practical method of   instruction that help children demonstrate the literacy skill being learned in a context where the teacher uses good classroom management to root out racial power imbalance that exist in classrooms. As such, this should be done both in classroom and outside classroom situations. For example, Delpit contends that when people around children use language positively, things happen positively. Ideally, language, which the backbone of literacy, become part of life around children (Delpit,2006). This out of classroom situation means that a teacher should emphasis on the importance of language which is mirrored through books, literacy events and writing and thus children will learn the language at home, in town and in the villages where they are. In a classroom setting, demonstration of literacy skills should be enhanced by the teacher through modeling where children learn the four skills of language such as reading skills, writing skills, speaking skills and listening skills throughout the day. In this way, children will acquire and develop literacy skills by observing purposeful literacy in a myriad of ways. Furthermore, the teacher should advise parents to highly expect their children to talk thus relieving the whole process the pressure and tension of literacy development from learning in an environment that is cultural conflict. The teacher works on helping the students to learn literacy skills by working on these skills at appropriate levels. As a result, a teacher should provide children with enough materials that match their literacy levels and by catering for individualized differences; a teacher sets the pace of developing literacy skills thus structuring the class with expectation of leaning. To illustrate, the ways by which people respond and react during a conversation influences the behavior of a child and usually non verbal expressions such as smiles, cuddles and other remarks creates a verbal interaction that shapes the development of literacy. Therefore, acquiring and developing literacy skills does occur anywhere; at home, in groups, with relatives among others and this natural way should be used in helping the process of literacy acquisition and development. With the classroom, the teacher should create a collaborative learning environment where children have the opportunity to provide positive feedbacks to their peers which specifically is encouraging and constructive in terms of learning literacy skills. With regard to this, little children should be engaged in learning whether at home or in school the teacher should help the children to aim at better speaking skills, reading skills, writing skills and listening skills at school in activities that help them to make sense of their acquired literacy knowledge and skills. Racial, class, ethnic and gender conflicts influence the quantity of literacy instruction in a racially mixed class. However, a teacher should influence children and parents from disfranchised cultural groups to develop measures of subverting negative pressure dominant group. Delpit notes that the community environment as well as home leverages the literacy development of a child. As such, schools, homes, families and classroom are learning environments situated in the community. In this case, the out of class element extensively influences learning opportunities and gives a chance to take part in the process of literacy acquisition and development of their child (Delpit, 2006). Significantly, this narrows down to a cultural aspect in learning and impacts on the literacy development children acquire. For example, a child from a poverty stricken neighborhood encounters a disintegrated learning environment and owing to the fact they are likely to be face social emotional and behavioral conditions that are strong makes them develop non Standard English hence their literacy skills being interfered with. In addition, Delpit contends that the culture and environment directly relate to the ability of the child to develop vocabulary skills and thus the literacy development at kindergarten should be well structured because it determines how the child’s academic achievement varies in school and classroom. Children’s, socio behavioral, emotional self regulations are viewed within the precincts of cultural orientations   and all these are influenced by homes, families, schools and society at large. On this ground, Delpit postulates that the development of a child’s literacy skills should be allowed to take place at all times and in every place (Delpit, 2006). Accordingly, literacy is construed to be composite of varied dimensions that transcend the boundaries of classroom and society and this interplay strongly affect the learning opportunities that children are presented with both at home and in school. In light of this, there is considerable evidence that shows that proficient literacy obligate that children must have strong foundation in oral language; an element that borders phonological and vocabulary skills as well as the overall language skills which is basically determined by the cultural orientations. This falls in the wider dimension of influencing how a child demonstrates systematic and explicit ways of decoding, comprehending and writing language which is greatly impacted by the cultural base of the child. Due to the cultural influence in learning language and literacy skills, the preschool experience forms an important factor in the acquisition and development of literacy skills. Therefore, it has been speculated that achieving this learning element depends on the social economic status of the child’s family. Accordingly, children form less fortunate families begin their literacy levels late and without financial ability to buy literacy resource, many children from such backgrounds become literate very late. As such, the teacher should come to the aid of this group of children by working out a correlation that will improve home and classroom learning environment through what is inarguably called direct parent training and education. In essence, Delpit portends that parents from such economic thresholds should strongly embrace the concept of early preschool interventions in a bid to socially and academically make a vital difference in the literacy acquisition and development of their children. Similarly, the classroom environment influences the belief and mindsets of a teacher in their literacy development instruction. In essence, the attitude of the teacher over the children he is instruction posses a shared characteristic that   is marked by a safe and orderly environment high expectations for the literacy achievement of the students, strong educational leadership, the amount of time given to literacy instruction classroom management and available methods of evaluations and instructions. Accordingly, a flexible and homogenous literacy skill provides a more successful effect on reading, speaking and writing thus making the instruction children receive in the class more substantially. However, in the event of a heterogeneous literacy skill, it becomes difficult as the teacher to have clear cut expectations on the literacy achievement thus his beliefs may not allow him to substantially provide instruction that enhances literacy awareness. For the most vulnerable children in the black American community, the development of literacy skills is under certain progression challenges such as underachievement but Delpit shows that the social and motional support offered by the teacher creates a climate that leads to the efficiency in building literacy levels of children from multicultural backgrounds. The classroom setting should provide a highly social, emotional support and the teacher should therefore come in with a n instructional support which will systematically a stronger child literacy development and social outcomes. Particularly, such learning environment become important for children from the back community because they are typical of social problems and during the development of literacy skills, they may exhibit weak social skills. The engagement of children in different learning environment helps boots their motivation to learn and this contributes to their literacy growth. Conclusion From the foregoing discussion, it is evident that the type and amount of literacy instructions that a teacher should give to children in classroom and the continuous learning of literacy skills at home and in the society facilitates a constant and systematic literacy growth. Accordingly this involves a combination of methods that range from code focused strategies o holistic and meaning strategies prove to be the effective models of enhancing literacy development. Teachers therefore should use sustained interventions that range form intensive and balanced pedagogical aspects in literacy acquisition and development. Teachers therefore need to structure the instructional designs on the structure of the language and other social cultural elements that aids in the acquisition of literacy skills. Reference   Delpit, L (2006) Other People’s Children: Cultural Conflict in Classroom. New York: News press

Class and Money in Jane Austens Persuasion

Class and Money in Jane Austens Persuasion CLASS AND MONEY IN PERSUASION In most of the novels written by Jane Austen one clear topic is the social class. This topic becomes relevant in her novels because, in that way, readers can know how society was structured in the later 18th and the early 19th centuries when Austen lived. In the studied book of the course, Persuasion, the topics of social class and money are important to understand the behaviour of the characters through the novel and how, as the story progresses, some of the main characters change their opinions adapting them to the circumstances. In this essay, I am going to make an analysis of the thoughts of two characters in relation to social class and money and how these thoughts change to others totally opposed throughout the book. The characters that I will analyze are Sir Walter Elliot and Mr Elliot who are the ones in which the change of mind is clearly. First of all, I will start talking about Sir Walter and his thoughts that class is superior to money by making reference to the novel. The book starts by saying that â€Å"Sir Walter Elliot, of Kellynch Hall, in Somersetshire, was a man who, for his own amusement, never took up any book but the Baronetage; there he found occupation for an idle hour, and consolation in a distressed one;†¦ he could read his own history with an interest which never failed – this was the page at which the favourite volume always opened† (p. 3). It is clear that only by reading the beginning of the novel, readers can understand how important social class is to Sir Walter because the passage is saying that he can spend a lot of time reading his own status in society. Also, the first chapter shows the vanity in Sir Walter. This can be seen in the sentence â€Å"vanity was the beginning and the end of Sir Walter Elliot’s character† (p. 4) which explains itself how his personality is and how his principles are. Moreover, his family’s position and name is very important for Sir Walter and the beginning of the book is full of examples that can prove it. One of them is when he talks about his daughters as if they can add name to the status of the family by getting a good husband who belongs to a superior family and thus raise its own name. First of all, he makes reference to his little daughter, Mary, when he adds her to the Baronetage writing her marriage with Charles Musgrove. Sir Walter says that Mary only â€Å"acquired a little artificial importance, by becoming Mrs Charles Musgrove† (p. 5). Later, he talks about Elizabeth, his elder daughter, who still has the potential to marry well and, for that, is the more valued by her father. Finally, he makes reference to Anne who is treated badly by Sir Walter because he thoughts that Anne is a lost cause and for him â€Å"she was only Anne† (p. 5). So, with all this information, the conclusion is that the love and treatment Sir Walter gives to his daughters depends on what they add or could add to the social status of the family. Another example where Sir Walter favours class over money is in relation to his financial situation. Lady Russell presents a plan which consists on apply a more controlled strategy to solve Sir Walter’s debts, but he refuses and finally he decides to move to Bath and rent Kellynch Hall because, by doing this, he thinks that he can still maintain his image. In other words, if he remains in his house controlling the money he spends, everybody would notice that Sir Walter went through financial problems. Other issue concerning this financial problem is that, instead of selling the house, he prefers to rent it; that is, he prefers to mortgage the powers he has but he never would sell them. All this is a proof of how he considers money inferior to class because he thinks it is worst that people know his problems than having them. Arriving at this point, it is necessary to talk about who rent the house because, obviously, the person who rents it cannot be nobody but, at the same tim e, he cannot be better than Sir Walter in society as it is clearly defined in the following quotation â€Å"I have let my house to Admiral Croft, would sound extremely well; very much better than to any mere Mr An admiral speaks his own consequence, and, at the same time, can never make a baronet look small†¦Ã¢â‚¬  (p. 21). In addition, readers can see in Sir Walter’s attitude towards the Navy that he prefers the traditional upper classes based on inherited titles to the new ones who work to get money and social status. Sir Walter uses the expression â€Å"persons of obscure birth into undue distinction† to refers to people who earn their money in the Navy and, also, he says that the Navy â€Å"raises men to honours which their fathers and grandfathers had never dreamt of† (p. 17). Furthermore, the importance of class is seen in the way Sir Walter talks about Bath when Anne arrives to Camden Place. He says about his house that is â€Å"undoubtedly the best in Camden Place† and that â€Å"their acquaintance was exceedingly sought after† (p. 119). In the two sentences above, it is clear that the only thing important to Sir Walter in Bath is what people thinks about him and his family and, obviously, to keep a social status, although he had to leave Kellynch Hall for his bad economy. Additionally, the cousins of Sir Walter arrive to Bath and that fact is other example of how important is the class for him because they are people of higher social status and the connections with them will be beneficial for his family. It happens another issue in relation to the arrival of his cousins when Anne decides to visit an old friend called Mrs Smith, who is a widow, instead of going with her father and Elizabeth to visit the Dalrymples. In relation to that, Sir Walter says â€Å"A Mrs Smith. A widow Mrs Smith; And who was her husband? One of the five thousand Mr Smiths whose names are to be met with everywhere?† (p. 136). With that speech, Sir Walter shows his displeasure for people of lower class than his own and, also, that he values more connections with upper class people than friendship because he tries to persuade Anne to cancel her meeting with Mrs Smith. Arriving at that point, it is time to talk about the change of thought that happens to Sir Walter in relation to social class and money. So far I have been spoken of the importance of social classes for him, but when he meets in a concert with his cousins and Captain Wentworth, who acquired his fortune by working hard, arrives Sir Walter and shows his recognition of him. At the beginning of the novel, Sir Walter dislikes Captain Wentworth because he get his money working and he has not inherited title, and in that way, Captain Wentworth becomes a new rich man, that is a person who does not deserve to be part of upper classes according to Sir Walter as it is mention when I talk about his opinion about Navy in page three. In the last chapter of the book is where readers can see the complete change of mind that Sir Walter has towards Captain Wentworth, where Sir Walter goes of thinking that marrying his daughter Anne, Captain Wentworth would be â€Å"a very degrading alliance† to consider him â€Å"very far from thinking it a bad match for her† (pp. 23-216). This could be considered as a turning point in Sir Walter because he leaves his prejudices and his consideration of classes. The second character that I am going to analyze is Mr Elliot, who considers money more important than a title in his youth but his attitude change when he arrives to Bath. When Mr Elliot is introduced, readers do not have much information about him and in the last chapters is when people know more about this character by the information that Mrs Smith provides to Anne. Mr Elliot,† replied Mrs Smith, â€Å"at that period of his life, had one object in view: to make his fortune, and by a rather quicker process than the law. He was determined to make it by marriage. He was determined, at least, not to mar it by an imprudent marriage; and I know it was his belief (whether justly or not, of course I cannot decide), that your father and sister, in their civilities and invitations, were designing a match between the heir and the young lady, and it was impossible that such a match should have answered his ideas of wealth and independence. That was his motive for drawing back, I can assure you. (p. 175) In the episode above, it is clear what the intentions of Mr Elliot are when he was young; he wanted to make money at any cost by marrying a suitable girl. He does not expect if the girl belonged to a high social class or if her family possessed a lot of titles, his only interest was money as it is shown in the following paragraph; Money, money, was all that he wanted. Her father was a grazier, her grandfather had been a butcher, but that was all nothing. She was a fine woman, had had a decent education, was brought forward by some cousins, thrown by chance into Mr Elliot’s company, and fell in love with him; and not a difficulty or a scruple was there on his side, with respect to her birth. All his caution was spent in being secured of the real amount of her fortune, before he committed himself. (p. 176) In addition, it is clear in the book that Mr Elliot is not interested in his future inheritance except from Kellynch Hall which can get money of it. Also, in a letter that he wrote to his friend, Mrs Smith’s late husband, expresses his displeasure for his surname and he claims that he wished he had any name instead of Elliot. But there are two clearly situations in which he changes his attitude towards social class. One of them is in the discussion with Anne about the Dalrymples and the other situation is when he takes Mrs Clay to London and installs her in a house there. In relation to the first situation, the conversation that Anne and her cousin maintain is: â€Å"My idea of good company, Mr Elliot, is the company of clever, well-informed people, who have a great deal of conversation; that is what I call good company.† â€Å"You are mistaken,† said he gently, â€Å"that is not good company; that is the best. Good company requires only birth, education, and manners, and with regard to education is not very nice. Birth and good manners are essential†¦ (p. 130) The idea of this passage is that Mr Elliot thinks that people should socialize with others who have an equal or superior status to them, but in contrast, he claims that the best company is clever people to have interesting conversations. The second situation is relevant to the fact that he takes away Mrs Clay to avoid a possible engagement with Sir Walter and the possibility that he does not inherit his fortune if they have an heir. In conclusion, with all the information given above, it is a clear fact that these two characters change their mind and their principles in relation to money and social class. Sir Walter, at the beginning of the novel, thought that social status is more important than money as people can see in the situations that I describe; for example, his attitude towards his daughters, his thoughts about the Navy or his interest of maintain his reputation when he discovers his financial problems. But, at the end, occurs a turning point when Sir Walter shows his recognition for Captain Wentworth and he approves the engagement with Anne. On the other side, Mr Elliot in his youth thought that money is more important than social class but with the two situations explained in page six, the discussion with Anne about the Dalrymples and the situation concerning Mrs Clay, he changes his attitude.

Essay --

Through out the years we have seen numerous changes and evolution in the theories that make up archaeology. Archaeology was initially seen as a type of history or a historical study it focused mainly on the explication of the past, as well as gathering data to set chronologies. However many archaeologists feel that archaeology should focus on the explanation of the past rather than the explication of it. The first transformation that was documented produced â€Å"Processual Archaeology† it evolved from the old historical and antiquarian ways. Processual Archaeology was developed as a science, but was still deemed as inadequate to archaeologists in the 1990's. Post processual archaeology is the result of the criticism that processual archaeology has faced. It emphasizes the subjectivity of archaeological interpretations. Processual archaeologists however believed heavily on the scientific method therefore the data the derived was almost always objective. There is an obvious clash between these two schools of thought, one being subjective the other being objective, it's no wonder why there is a discrepancy between concepts such as culture. This research paper aims to examine in detail, Lewis Binford and the processual method of culture construction and compare it with Ian Hodder and the post processual method. By doing so I expect to find a discrepancy between their concepts of culture and how but more importantly why this discrepancy exists. Processual archaeology attempts to treat archaeology as a science, we know this because the scientific method is used to make objective inferences about archaeological data. These "Processualists" believed that it was indeed possible to break past the limits of archaeological record, and actu... ...had social hierarchies and prestige. When comparing the ways in which post processual and processual archaeologists interpret artifacts we can see that post processual archaeologists make cultural inferences using their own interpretations. Processualists however try to explain cultural change through environmental adaptations thus making objective inferences. According to post processual archaeology environmental determinism is one of processual archaeology's weaknesses along with a lack of human agency. It is clear that these two schools of thought have a lot they disagree on, and have their own views of how culture is constructed. Processual archaeology has allowed Ian Hodder to develop what we know today as post processual archaeology. However, despite the differences among them one can agree that without one another archaeology would not be what it is today.

Role of Women :: essays research papers

Different authors have different approaches to the same issue. In this paper I will contrast and compare how the authors Alexis De Tocqueville, Holly Dover, and Christina Hoff Sommers, tackle the myth of the role of women in society and what the role of women should be according to them. De Tocqueville   Ã‚  Ã‚  Ã‚  Ã‚  De Tocqueville was a French aristocrat who came to America to study the American penal system. Coming from a European society he was struck by the way Americans understood the equality of the sexes. He published his book Democracy in America in 1835, which is from where our excerpt came from.   Ã‚  Ã‚  Ã‚  Ã‚  De Tocqueville seems very impressed with the fact that American women are capable of performing the same duties as men but do not choose to because they rather maintain their natural place in society. American women are just as capable as men in understanding politics and other important affairs, but choose not to occupy themselves with such matter, so they spend more time in preserving their natural beauty and their natural place in society without being forced to. He also seems pleased by the fact that the women take pride in â€Å"bending themselves to the yoke†. He seems to be very content with American men as well who, unlike European men, do not flatter their women constantly and boast themselves to be women’s slaves but instead, show the appreciation of their women through their actions. European men on the other hand are all talk. De Tocquville says in his closing argument that even though American women are extremely dependent on the men, he has never seen any women occupy a loftier position. He attributes America’s superiority to the superiority of her women. Another way of looking at the roles we assume in society is that they are â€Å"socially constructed†. Holly Devor brings this view to our attention in an essay. Being a professor of sociology at the University of Victoria in British Columbia, she is an expert in the field. She uses a more scientific approach, as compared to De Tocquville, to the argument about the role of men and women in society. She believes that we learn how to live our lives according to our gender at a very young age. According to research, by the age of five years old, children may be able to accurately recognize their own gender and the genders of the people around them; however, they will often do that on the basis of role information, such as hairstyle and clothing, rather than physical attributes such as genitals.

Media and the Public :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  When radio became popular around the forties and fifties, it was the one source of entertainment and news that people could enjoy in the comfort of their own home. In â€Å"Radio Days†, radio was a central part of the lives of the movie’s characters, especially Joe. Today however, radio does not act as the â€Å"hub† of information, like it was depicted in â€Å"Radio Days†.   Ã‚  Ã‚  Ã‚  Ã‚  Joe, played by Seth Green and narrated by Woody Allen, had a miniature obsession with a radio program called â€Å"The Masked Avenger†, and other characters had similar fixations with different radio programs. Today the radio isn’t even considered, when people want entertainment. Television has replaced the format that radio used to have. No longer do people eat dinner and then gather in front of the radio to listen to a program. Radio had become a background soother. When driving in the car, one may turn it on and listen to it on a low volume, just so that there isn’t silence. Aunt Ceil, played by Renee Lippin, went on a date with a fellow who ran off in the middle of the date because they were listening to a program that involved an alien invasion, and he believed every word the DJ was saying. Even though there rarely is any programming like that on the radio anymore, today people are much more aware of what they hear on the radio. At the birth of radio, everyone believed everything they heard on the radio. People have become more critical and attentive as to what they HEAR and what they BELIEVE. In the forties and fifties radio format had mostly talk shows, news and occasionally music. Now it is almost opposite of what it was. Music has taken over radio, especially FM stations. There are news stations and a small amount of sports stations, but no more programs like â€Å"The Masked Avenger† anymore. AM stations still have some entertainment programming and NPR still has talk shows, but these stations are just no longer popular. In fact, they are a dieing breed; almost extinct. Radio holds a place in people’s lives today that is relevant, but not central as it was shown in â€Å"Radio Days†. I believe it has become better. In â€Å"Radio Days† the character actually listened to the radio. Today people only really hear the radio. With the inventions of the TV and internet, the fact that radio still holds its own in the entertainment industry is amazing. Media and the Public :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  When radio became popular around the forties and fifties, it was the one source of entertainment and news that people could enjoy in the comfort of their own home. In â€Å"Radio Days†, radio was a central part of the lives of the movie’s characters, especially Joe. Today however, radio does not act as the â€Å"hub† of information, like it was depicted in â€Å"Radio Days†.   Ã‚  Ã‚  Ã‚  Ã‚  Joe, played by Seth Green and narrated by Woody Allen, had a miniature obsession with a radio program called â€Å"The Masked Avenger†, and other characters had similar fixations with different radio programs. Today the radio isn’t even considered, when people want entertainment. Television has replaced the format that radio used to have. No longer do people eat dinner and then gather in front of the radio to listen to a program. Radio had become a background soother. When driving in the car, one may turn it on and listen to it on a low volume, just so that there isn’t silence. Aunt Ceil, played by Renee Lippin, went on a date with a fellow who ran off in the middle of the date because they were listening to a program that involved an alien invasion, and he believed every word the DJ was saying. Even though there rarely is any programming like that on the radio anymore, today people are much more aware of what they hear on the radio. At the birth of radio, everyone believed everything they heard on the radio. People have become more critical and attentive as to what they HEAR and what they BELIEVE. In the forties and fifties radio format had mostly talk shows, news and occasionally music. Now it is almost opposite of what it was. Music has taken over radio, especially FM stations. There are news stations and a small amount of sports stations, but no more programs like â€Å"The Masked Avenger† anymore. AM stations still have some entertainment programming and NPR still has talk shows, but these stations are just no longer popular. In fact, they are a dieing breed; almost extinct. Radio holds a place in people’s lives today that is relevant, but not central as it was shown in â€Å"Radio Days†. I believe it has become better. In â€Å"Radio Days† the character actually listened to the radio. Today people only really hear the radio. With the inventions of the TV and internet, the fact that radio still holds its own in the entertainment industry is amazing.

Marketing In Primark Essay

1. Introduction Primark, after launching in Ireland in 1969, has owned over 270 stores in some Europe countries. For international expansion strategy, Primark has planned to open big store in US in 2015. This paper will focus on situation analysis and competitive analysis to understand external and internal environment and understand their resources and power. Basing on these understandings, there is the suggestion for Primark in aspect of marketing strategies to build and develop Primark in US market which is the excellent fashion destination in the globe 2. Situation analysis 2.1. Internal analysis 2.1.1. Vision Primark’s vision is to offer customers products which are combined by three factors such as the high level of quality, updated fashion and value for value prices 2.1.2. Mission Primark mission statement is â€Å"To supply quality clothing at prices perceived  to offer real value†. This brand is the representative of Associates British Foods (ABF) and was launched in Ireland in 1969 under the first name of Penny’s. With its mission of operation, Primark is considered the typical feature of trendy fashion store in Europe because it has offered the trendy clothing with the low price. As stated by Conti (2014), targeted customers of Primark are bargain hunters who want to buy good products with reasonable price. Basing on mission statement, Primark defines its detailed mission with some characteristics such as the efficiency of product outsourcing, simple design of products, the use of local materials, the focus on popular size, un-heavy advertising spending. 2.1.3. Objectives (S.M.A.R.T ) To pursue and achieve above mission and vision, Primark defined its objectives. The first objective is to achieve like-for-like growth through the focus on purchasing increase, merchandise and the creation of exciting places as retail stores. Secondly, to target the increasing number of customers, Primark’s objective is to increase the selling space both domestically and internationally. Thirdly, in double with the update of latest fashion, Primark focuses on offering customers the wide range of products from men and women fashion to accessories and kids (Annual report, 2013) 2.1.4. Strategies (S.T.P ) Customers are defined as the people who bring the revenue for the corporate and brand position is identified basing on the targeted customers. Hence, strategies to attract customers and build brand position are focused by companies. With the increasing number of corporate recently, companies have leveraged GE/McKinsey model as the tool of competitive analysis, even in consulting companies (McKinsey & Company, 2008; Chakravarthy & Henderson, 2007). This model is used to identify brand position in comparison with others. In the situation of Primark, Primark brand position is identified in the following GE model which is considered the support for decision making basing on product portfolio and competitive analysis. In the fashion industry, internationalization and diversification strategies are identified with the understanding of the number of products and brands in the portfolio. In details, Primark has high level of industry attractiveness and strong business unit (Figure 1, p. 2) Figure 1: GE model in Primark Business Unit Strength High Medium Low Industry Attractiveness High PRIMARK Medium Low According to GE model (Porter, 1982; Abell & Hammond, 1986), industry attractiveness is analyzed through some features such as market growth rate, market size, demand, the industrial profitability, competitors and international opportunities. (Table 1, p. 2) Table 1: Industry Attractiveness of Primark (this should be micro environment) Features Level Explanation Market growth rate High As stated by Keller et al (2014), there will be the growth of global fashion industry at two-digit percent, especially from emerging countries in the period of 2014 and 2020 Market size High The market size has grown basing on some trends such as The evolution of buying power on Asian customers who have moved to middle class. Moreover, they also define clothing as the way to impress and show their lifestyle There is the increasing demand of travelling and shopping Market size: 192,334 million of Euro in 2013 with the market size growth of 2.75% in comparison with 2011 (Fashionbi, 2013) Customer demand High There is the change of customer lifestyle and the increase of demand and need of difference (Barnes and Greenwood, 2006). As the evidence, some fast fashion brands such as Zara, H&M and Uniqlo, etc have developed with the fast growth rate (Christopher et al, 2004) Industrial profitability High, but decreased because of strong competition which forces companies to reduce their prices as the tool of creating competitive advantages Fast fashion companies have applied supply chain to increase the efficiency and reduce operational cost. Hence, they have achieved high rate of profitability (Sherry et al, 2012; Bhardwaj and Fairheart, 2010) There is the influence of strong competition into the margin of fast fashion because companies have identified the cost reduction as the way to create competitive advantage (Lambert, 2014) Competitors High There is the high number of competitors in fast fashion industry, especially when this industry has the much increasing demand International opportunities High There are some reasons for the development of international presence of brands. The influence of globalization which is considered the way of maintain market share and growth when companies have achieved the peak growth in existing markets The development of IT is considered the motive for companies to develop internationally To leverage business chances from non-defined markets (citation ) Business Unit Growth According to GE model (Porter, 1982; Abell & Hammond, 1986), Business Unit Growth has been shown through market share and its growth, distribution channel, production capacity and profit margins in comparison with others. The high level of Business Unit Growth in Primark has been shown in the following table Table 2: Business Unit Growth of Primark 2.2. External analysis of US retail market 2.2.1. Macro analysis – PESTLE Political factors and Legal factors US are defined as the most powerful ad successful country in the world. As stated by Country Analysis Report (2010), US have established its certain political policies which become the guideline of foreign retailers to expand and operate. However, there are some differences between US politics and other developed countries. In details, greater power will lie on the upper house of legislature and have wider scope of power. Economic factors (what is the economic factors ) Social factors In aspect of US demographics, white American accounts for 72.4% while African  American is with 12.6% and Asia with 4.8%. Mentioning to the US religion, 78.2% of population are with Christian while other religions and no religion account for 3.7% and 16.2% respectively. As surveyed by PwC (2014), US demographics will be diversified with the increase of Asian immigrant children who were born in 1990 and 2000’s (Figure 2, p. 5). Hence, there will be the shift from the heritage to the elements of shopping experience in US. As the results, retailers will focus on young people and families and multi-marketing will be leveraged by 2020 (PwC, 2014) US customers have more demand and are powerful in their shopping (PwC, 2014) Figure 2: Percent of Population by Race Source: PwC (2014) Technological factors Technological development is considered the main trend in current and future global economy. As mentioned in Figure (3, p. 6), US ranks at 3rd position among regions from the growth of the number of Internet users. Under this trend, marketing activities have leveraged the benefits of the Internet and social media to attract more customers. Moreover, online shopping is considered the certain trend of global shopping. Figure 3: The Internet user in the world from 2000 – 2011 Source: Nicolate et al (2012, p. 253) Legal factors When companies have expanded to international countries like US, they need to pay their attention on regulation and respect the legislation of such countries. Hence, in the situation of Primark, when expanding to US, it also focuses on understanding all laws and regulations relating to retail industry. There are some laws which have influenced to US retail industry. Firstly, in aspect of advertising law, companies need to deliver true information of products and services which have been offered to customers. Or else, they will receive high financial penalties. Secondly, regarding to customer protection law, retailers are required to avoid misleading marketing programs which are implemented to boost sales. Thirdly, there are some regulations applied when retailers offer customers misleading discount while such discounts do not exist. Environmental factors Customers have changed their behavior which cares more about environment and health as well as want to contribute their responsibility to protect their environment. Hence, companies are required to concern more about environment into their products and services. 2.2.2. Micro analysis – 3Cs (how many segments on the industry ?) Customers According to Conti (2014), targeted customers of Primark are young people who are defined as the bargain hunters and want to buy the high quality products with the lower price. Moreover, with the aim of satisfying all range of age of customers, Primark has developed its wide range of products including men, women and children in home fashion, accessories and beauty products. Moreover, with the vision of offering updated style with diversified design in short term while making sure the high quality, Primark has defined its strategy to become famous fast fashion brands such as Zara, H&M, Uniqlo, etc. In US, Primark can satisfy all ages of customers, but focus on young people from 20 to 40 years old. Moreover, with these target customers, Primark can leverage all benefits from the trend of technology development as well as e-commerce, Competition In the global context, Primark has faced with many fast fashion competitors, especially Zara, H&M, GAP and Uniqlo (Figure 4, p. 7). In aspect of US market which is considered the destination of fashion brands in the world, Zara, H&M and Uniqlo are defined as the main competitors of Primark because of their strong development and competition in US market. Figure 4: Top 10 Global Fast Fashion Companies (2006–2010) Source: Joon-Hwan et al (2011) In aspect of Zara, its growth in US market is shown through the increasing number of stores and revenue in 2014 in comparison with 2013. As mentioned in Annual report (2013), Zara has the total number of stores as 548 in US in 2013, compared with 482 stores in 2012 (Figure 5, p. 8). Among these stores, Zara has also developed both kinds of stores such as under company management and franchise. Regarding to revenue, there was the increase to $2.3 billion in 2013 from $2.1 billion in 2012 (Figure 6, p. 9) Figure 5: The number of stores of Zara Source: Annual report (2013, p. 181) Figure 6: The revenue of Zara Source: Annual report (2013, p. 184) Regarding to H&M, after its launching in US in 2000, it has owned 305 stores with the increasing number of 36 stores in 2013 (Annual report, 2013). Even though launched after Zara, H&M has built its brand image in US customers minds and has just launched its online website which is considered the new way to access more customers with the aim of increasing revenue and market share in 2013 (Dishman, 2013) Mentioning about Uniqlo, even though its late launching in US market in 2006 with the first flagship store in Soho, New York city (Fast Retailing, 2014), it has developed fast with the increasing number of big stores in prime location, for example, opening in Fifth Avenue in 2011. At the end of December, 2013, Uniqlo has owned 17 stores in US and aims to open up to 100 stores in this country and become the Top Casual wear brand in US (Annual report, 2013) Moreover, under strong competition, Uniqlo has leveraged US market through launching online website in 2012 which is earlier than that of H&M Corporate Associates British Foods (ABF) is considered strong and leading position in many business sectors such as Sugar, Agriculture, Retail, Grocery and Ingredients (ABF Website, 2014). The representative of ABF in retail industry is Primark, which is the fast fashion brand launched in Ireland in 1969 under the first name of Penny’s (Primark introduction, 2014). Until now, Primark is considered the typical feature of trendy fashion store in Europe because Primark has sold trendy clothing with the low price. In aspect of distribution system, Primark has over 270 stores in 8 European countries and plans to open the first retail store in US at the end of 2015 (Julia, 2014). As shared by ABF, which is the parent company of Primark, the plan to expand into US is to build the big store with the area of 70,000 meters in Boston and will expand the large number of stores until 2016. 2.3. S.O.W.T analysis S – Strengths Primark is the famous brand of Associates British Food with the large distribution channel in Europe as 270 stores. Hence, Primark has much long experience in opening and operating stores in foreign countries Primark is one of Top 10 European fashion brands which are available in the list of 100 Global Fashion Brands in the world Products: High quality with reasonable price and modern design are attractive to customers, especially young people under 35 years old Be successful with cost leadership strategy to achieve high market share W – Weaknesses Advertising: Just focusing Word Of Mouth marketing as the tool to reduce operational cost (Primark annual report, 2011) Distribution channels: Even though having the large number of stores, Primark has not leveraged the benefits of online shopping O – Opportunities US is considered the fashion destination in the world with high demand of local customers and foreign tourists Opportunities to use other kinds of marketing to improve sales and develop its brand image S-O Strategies Offering US customers products with high quality and reasonable price while updating modern design. Leveraging diversified tools of marketing to access customers W-O Strategies Diversifying kinds of marketing Opening the chain of stores in prime location as the way to build brand image in customer’s minds T – Threats US fashion industry has high level of competition, especially with the availability of famous fast fashion brands such as H&M, Zara and Uniqlo which also have long term development strategies in US Difficulties on understanding customers demand and needs because their behavior have been changing under many effects S-T Strategies Competing rivals with cost leadership strategy Basing on experience in operating in different culture, Primark should try to understand US customers and their changing behavior W-O Strategies Leveraging benefits from different kinds of marketing Access different customers, both local and foreign tourists through distribution channels and marketing campaign 2.4. Strategic Implications and Conclusion (more critical; what implication means?) Situation analysis becomes the important part of strategic planning for companies when they have planned to develop to new markets, especially markets over borders. This analysis includes both external and internal analysis so that companies can understand their resources and power as well as market characteristics. In this section, PESTLE and 3Cs model are used for analyzing external environment from perspectives of both macro and micro analysis. Moreover, GE model is also used to understand industry attractiveness and Business Unit. After these kinds of analysis, the report also mentions Strengths, Weaknesses, Opportunities and Threats through SWOT analysis. There are some strategic findings from this analysis such as products with high quality and reasonable prices, the leverage of marketing tools and accessing customers through the large distribution channels. Part B – Competitive Environment through Porter’s Five Forces As stated by Liang et al (2007), the importance of competitive force has been shown through its influences into organizational contest in the specific market and industry. Moreover, these competitive forces can come from both internal and external environment. Basing on the understandings of competitive forces, companies have defined their strategies and organizational activities (Low and Cheng, 2006). Porter’s Five Forces which is proposed by Porter (1985) become the important tools to find out five competitive forces for each company. The purpose of using this analysis is to integrate the understandings on industry environment and inside power of companies. Hence, with the aim of understanding customers and competitors in US fashion industry and competitive advantages of Primark, this section focuses on using this model – Porter’s Five Forces including the threats of new entrants, the b argaining power of suppliers, the bargaining power of buyers, the threats of substitute products and rivals among existing firms. Firstly, Primark has not faced with high level from the threats of new entrants. The fashion industry has achieve high growth rate, as stated by Keller et al (2014) that the growth rate will be two –digit number. Moreover, there are some trends such as the increasing demand of travelling and shopping as well as the  evolution of buying power of Asia or developing countries. These features become the attractiveness to many companies who want to put their feet into fashion industry. However, being the big fashion brand in European and in the list of global fashion brands in 2014, it is not easy for new players to compete. Secondly, the bargaining power of suppliers is moderate. The reason is that with high position in fashion industry, there are many suppliers who want to cooperate with Primark. Moreover, with the operation in many countries, Primark has many opportunities to access suitable suppliers. Thirdly, the bargaining power of consumers is high. Because US fashion retail industry is very competitive with the launch of many fashion brands, especially fast fashion brands such as Zara, H&M, etc, they have offered the diversified products and services to US consumers. It means that customers have more and more choices of fast fashion brands. Hence, it is not easy for Primark to attract them because their power is very high. Fourthly, basing on high competition, there are many threats of substitute products from competition brands. And lastly, mentioning about rivals in US fashion industry, Primark has met many difficulties to compete them, especially with brands which have the large distribution channels and online shopping website such as Zara, Uniqlo and H&M. In conclusion, through Porter’s Five Forces, even though Primark has strengths on high bargaining power of suppliers and have a few threats of new entrants, it have some difficulties caused by the strong competition and customers’ power. Part C – Marketing Strategies of Primark in US market Basing on strategic findings in Part 4, this section will use 4Ps model as marketing strategies of Primark in US market. 1. Product strategies According to Czinkota and Ronkainen (2005), as the necessary step of internalization, companies have considered between standardization and adaption in their product strategies. Companies have four choices for this strategy. It is called as standardization which has no change in comparison with domestic products. Secondly, they can make some changes or adjustments for existing products which have been sold in domestic market in order to match with foreign customers, for example, size or colors. Thirdly, they can create new products for foreign customers completely. It means that they have developed to satisfy new customers through the adaption as new product  development. The last choice is to develop new products which can satisfy many countries and for this strategy, companies can sell such products globally. In the situation of Primark in US, because of the change of US customers’ behavior, in combination with the aim of achieving lower price through high volume of production, Primark should combine both standardization and adaption strategy. It means that Primark can adjust some existing products with suitable colors and sizes. Moreover, with the aim of understanding US customer behaviors, Primark also focuses on R&D to create new design which is satisfying customers at the high level. 2. Price strategies To achieve the success of low price strategy, Primark has applied two strategies which are the same in the US. The first strategy is to find the best materials but low prices through leveraging the bargaining power of suppliers and to create new suppliers through seeking in new markets. Secondly, with the application of innovation in production and design, Primark can offer customers updated design. 3. Promotion strategies (too general) Being different from other fast fashion brand such as TX Maxx which usually advertises its brand through many norms of advertising under the big campaign named â€Å"Big Labels, Small Prices†, Primark has neither advertise nor pay much money for celebrity endorses. Even Primark holds no end of seasonal campaign or big promotion for being out of stock. Promotion strategies are called marketing communication strategies which attract customers with their attention on new products and brands. According to Wood (2008), marketing communication comprises five main tools such as advertising, promotion, PR, direct marketing and Point of Sales. The reason for integrating all tools into promotion strategies is that each tool had both advantages and disadvantages so the combination of these tools is to minimize all problems and disadvantages. As stated by Shimp (1997), Stewart (1996), Integrated Marketing Communication (IMC) is understood as the usage of all communications to deliver messages to target customers through different channels, for examples, TV advertising, PR, internet, media. For each strategy in IMC, the objectives and tactics will be mentioned and analyzed. 3.1. Advertising through paid media (too general) 3.1.1. Objectives To build brand image (what image) in US customers in the first period of launching (how long) To reach 50,000 customers during one year after launching and such customers have visited Primark stores or made the online purchasing with the time of 4 each week. 3.1.2. Tactics Creating the advertisements in TV Cabs American Fashion TV Channel Fashion One Live Fashion Fashion TV Latin America 3.2. Using social media such as Facebook and Youtube Top 3 social media brands among many in the globe are Facebook, Youtube and Twitter which are ranked basing on the sales. Among these three social media, Facebook ranked at the first position, followed by Youtube and Twitter respectively (Social Media brand, 2013) Using Facebook as the tool to attract US customers Combining with some small games in Facebook, such as Lucky Drawing to receive small gifts Post one or two updates for one day. Posts should focus on image and video relating to fashion shows or new collections To use Youtube to drive traffic to the website of Primark To kick of the launching advertisement with the content mentioned in TV commercials 3.3. Public Relation 3.3.1. Objectives To implement PR Activities in 10 articles or magazines with the content focusing on the launching of Primark and the opening Achieving the satisfaction from 70% customers at least 3.3.2. Tactics To implement PR Activities in 10 articles or magazines 3.4. Direct Marketing The purpose of this tool of marketing is to make the sales increase immediately (Stone and Jacobs, 2008) 3.4.1. Objectives To reach customers with leads at the number of 24 within 6 months To make the catalogs and post them to Facebook and website with the purpose of increasing revenue at 2% per moths 3.4.2. Tactics To create direct mail to customers: Making exciting direct mail with the picture of products and send to customers who have been surveyed as those loving shopping and casual style. To create catalogues to increase the revenue with the use of distribution channels for such catalogs such as Website, Facebook, Direct Mail, etc 3.5. Place strategies In aspect of distribution, Primark should leverage both offline and online channels for distributions. In the first stage, with the aim of building customers’ mind on products, Primark has opened some stores in shopping mall and department stores. And then, it has developed as street shops. Moreover, to access customers who want to buy Primark, but have some barriers to access offline stores, Primark has developed its website for online shopping Primark as street shop Primark stores in shopping malls or department stores Primark online shopping website 4. Conclusion Free publicity is considered the important tool of marketing in Primark before launching in US. However, with some threats and weaknesses from strong competition as well as late launching in US, this report suggests Marketing strategies for Primark including Product, Price, Promotion and Place. In aspect of products and price, high quality, reasonable price and  excellent design have been achieved. Regarding to Promotion, Primark should combine some marketing tools such as TV, Social media, PR and Direct Marketing to create the efficiency. Moreover, with the plan of launching in both department stores and street as well as online shopping, Primark will access customers who are people Primark have looked for. References Abell, D.F., & Hammond, J.S. (1979). Strategic Market Planning. Englewood Cliffs, NJ: Prentice Hall. Barnes, L. and Lea-Greenwood, G. 2006. Fast fashioning the supply chain: shaping the research agenda. 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