Consumer Buying Behavior Towards Chocolates Marketing Essay

Consumer Buying Behavior Towards Chocolates Marketing Essay As consumers, we play a very vital role in the health of the economy local, national or international. The decision we make concerning our consumption behavior affect the demand for the basic raw materials, for the transportation, for the banking, for the production; they effect the employment of workers and deployment of resources and success of some industries and failures of others. Thus marketer must understand this. In order to become a successful marketer, he must know the liking or disliking of the customers. He must also know the time and the quantity of goods and services, a consumer may purchase, so that he may store the goods or provide the services according to the likings of the consumers. Based on the attribute that different buyer seeks while making purchase decision, marketers has to device appropriate marketing mix to position their product in the targeted market(s). Through this descriptive study we have tried to analyze the various attribute that different buyer seeks while making purchase of chocolates of different size and quantity for different purposes altogether with significant differences in favorite brand; flavor; price and place of buying etc. Also, we have tried to examine the various degree of relationship that exist between the different attributes of the product that consumer favors and the brand loyalty that consumer have toward his liked brand. Also main emphasis is laid to find out what results in brand loyalty and is this relationship is significant with changing marketplace. Keywords: Chocolate, Consumer behavior, Consumption INTRODUCTION: If people thought that chocolates were just restricted to kids think again. According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the ages of 15 35. Chocolates which were considered expensive once have now become affordable by one and all. Most of the chocolate brands in India produce chocolates in different sizes that are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just  `  10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation the top chocolate brands in India are now concentrating on the packaging and are introducing well packaged chocolates for specific occasions.   OBJECTIVE: The objective of this study is to make generalization of consumers buying behavior towards the purchase of chocolates and than to measure the extent of brand loyalty, altogether with knowing what other marketing mix variable affect buyers decision regarding the purchase of chocolates. This study is a step toward generalizing the consumer purchase pertaining to following major set objectives: To know the customer behavior and to identify the level of customer satisfaction towards different brands of chocolates. To know the significant promotion mix that plays role in particular market. To test the brand loyalty among different gender of different age. CONSUMPTION OF CHOCOLATES IN INDIA Chocolate consumption is gaining popularity in India due to increasing prosperity coupled with a shift in food habits, pushing up the countrys cocoa imports. Chocolate market in India is pegged at Rs 2,000 crore and is growing at the rate of 18 20 per cent per annum. The global chocolate market is estimated around $80 billion. The Indian chocolate market is seen growing at a compounded annual growth rate of 15-20%. The Indian chocolate market is thought to be worth some R1,500 crore and has been hailed as offering great potential for Western chocolate manufacturers as the market is still in its early stages. Over 70% of chocolate consumption takes place in the urban areas. Chocolate consumption in the rural areas is negligible in India. Chocolate market is a highly concentrated market, with Cadbury having 70 per cent and Nestle around 20 per cent. The two giants have been instrumental in building up the chocolate market in India with huge investments in product development, advertis ing and brand building. Modern trade constitutes about 10% of the overall chocolate category, or roughly Rs 320 crore, according to Nielsen. Of this, brand Cadbury Dairy Milk has a share of 35%, while Bournville and Silk together account for 18%. Facts Figures: Indian Chocolate Industry as today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70%. The companys brands like Five Star, Gems, Éclairs, Perk, Dairy Milk are leaders in their segments. Until early 90s, Cadbury had a market share of over 80 %, but its party was spoiled when Nestle appeared on the scene. The other one has introduced its international brands in the country (Kit Kat, Lions), and now commands approximately 15% market share.  Bars or molded chocolates like Dairy Milk, Amul, Nestle Premium, and Truffle account for 35 40 per cent of the total market (in terms of volume). The Count chocolates such as Five Star, Kitkat, Perk etc. is the next largest segment, accounting for 30 per cent of the total market. Panned chocolates enjoy 10 per cent of the total market share. In India, chocolates are consumed as excitement / enjoyment and not as snack. Therefore, more than 75 per cent of chocolate purchases are impulse. Ch ocolate consumption in India has nearly trebled since 2005, which is the reason why leading chocolate companies are investing in bringing premium brands such as Toblerone. Seasonal and boxed assorted chocolates have been experiencing the fastest growth, and sales are expected to expand 13% between 2010 and 2015. Cadbury India, which has been on an overdrive to promote its premium brands such as Cadbury Dairy Milk Silk and Bournville, is now rolling out Toblerone from parent Kraft Foods stable. The per capita consumption of chocolates in India, according to Chandramouli Venkatesan, director (snacking strategy), Cadbury India, has increased from 40gm per person per year in 2005 to 110-120gm. However, the launch of Toblerone is in line with Cadbury Indias business objective of growing the premium-gifting chocolate market. Gifting is a Rs 15,000-crore category in India, of which branded chocolate gifting is about 6%. Cadbury Indias share in branded chocolate gifting is 80%. Despite the fact that Indians have strong affinity for sweets, the size of domestic confectionery market is small on account of traditional consumer tastes and habits. The Chocolate market in India is a niche market penetrated largely in urban areas and per capita consumption is low as compared to those in developed countries of the West. Cadbury Indias main source of revenue is its 70% bite of the 23,000 tonnes Indian chocolate market. Advertisement Trends (AdEx division of TAM Media Research) Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007. Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Private Ltd during January-November 2007. As expected chocolate advertising skewed towards kids channels and regional GEC took the second position. Cadbury India Ltd rules chocolate advertising on television. Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 2006. Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007. 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007. LITERATURE REVIEW After having detailed study of Principles of marketing management book by Kotler and Keller, we came to know about consumer purchasing behavior and other various attributes of marketing mix like place and product strategy in alignment with promotion and pricing strategies and concept of brand loyalty with all the major attributes of a good brand. Beside this detailed study of various research papers and articles has also been made to know the practical applicability of the concept. Consumer leant about chocolate from many sources, mainly from friends and families, through advertisement and from their own experience. Whether a promotion and advertising hurt or help a brand is under-researched (Mela, Gupta Lehman, 1997). In the long-run, advertisement help brands by making consumer less price sensitive and more loyal. The purchase decision pertaining to particular brand and loyalty is a result of various attributes of the product. Advertisers must remember that advertising messages are interpreted differently between different genders (Maldonando, Tansuhaj Muehling, 2003; Hogg Garrow, 2003; Putrevu, 2001). Previous studies have proven that females were more likely to engage in elaboration than men (Maldonado Muehling, 2003). Hogg and Garrow (2003) found that women paid more intention about the details of the characters of an ad when asked to analyze advertising messages. They said that this may be explained by the fact that females have a greater tendency than men to consider external information and information related to others. Women are comprehensive processors who try to gather all available information about the product Advertisement can change consumers perception of a product in terms of attributes content and proportion and also influence consumers taste for attributes (Gwin Gwin, 2003). Brand preference and product attribute: Attributes are the characteristic or features that an object may or may not have and includes both intrinsic and extrinsic (Mowen Minor, 1998). Understanding why a consumer choose a product based upon its attributes helps marketers to understand why some consumers have preferences for certain brands (Gwin Gwin, 2003). Both tangible and intangible attributes of a product are equally important in choosing a product or brand (Myers, 2003). There is no evidence that certain attributes are more related to customer loyalty than others (Romariuk Sharp, 2003). Romariuk and Sharp (2003) suggested that marketers should focus more on how many attributes the brand should be associated with and not what attributes. For low-involvement products, consumers have more objective view of the nature of the attributes (e.g. food, cosmetics) because they are constantly being advertised and promoted. Price is another form of attribute used by consumers to evaluate a product. Price can sometimes be an indicator of quality; with a higher price indicating higher quality (Mowen Minor, 1998; Siu Wong, 2002). Consumers perceive that a higher price can be attributed to the higher cost of quality control (Siu Wong, 2002). Some consumers are highly price sensitive (elastic demand), whereby a high prices may shift consumers to competitive brands (Mowen Minor, 1998). Therefore price can have a positive or negative influence on customers. RESEARCH METHODOLOGY In this study the problem pertains to both State of nature and relationship among the variable i.e.; what is general behavior of consumer and than inferenceing the relationship that exist among the different variables to test the extent of brand loyalty and influence of one variable over the other from the data. As the study is related to the study of consumer behavior toward chocolates thats why the appropriate research design used is Fundamental descriptive with the use of both qualitative and quantitative design with static research approach. Formalized research design is also taken into consideration in order to test the Hypothesis framed. In this cross sectional co-relational field study data related to various independent variables dependent variables was collected from the stratified sample of 100 individuals, including males and females of different age groups constituting the sample. All the respondents were approached on the basis of simple random sampling in convenient ma rket place to ensure the accuracy precision of results. Personally administrated questionnaires were used for conducting the survey. INTERPRETATION AND ANALYSIS OF FINDINGS: In our study 48% (41) of respondent are males while 52% (45) of respondent were females. In this 57% (49) respondent are student, 16% (14) were professional, 13% (11) were businessman while 14% (12) respondent were females. 33% respondent includes people of age group 10-18, while other includes those of age 19-59. Q.1 who do purchase how frequently and how much they purchase Out of 86 respondents 13 (15%) respondents buy chocolates daily while 35 (41%) of them buy it weekly compared to 16 (19%) who buy them monthly against 22 (25%) respondents who buys it occasionally. In this 12% of males buy daily while 14% of female buy it daily. While 42% of males buy chocolates in a week against 33% of females, whereas 31% of females like to buy chocolate in a month compared to 22% of males. The result of collected sample reveals that 62% (53) respondent buys less than 5 chocolates a week, while 28% (24) people buys 5-10 chocolates a week. Only 3% of respondent said that they buy more than 15 chocolates an week against 7% who buys 10-15 chocolates a week. The analysis of sample data results that females buy more chocolates than males in a week as 38% of them buy 6-10 chocolates while only 17% of males do so. 73% of males generally buy chocolate in between 1-5 packs a week compared to 51% of female respondent. It is analyzed that 21% (18) of respondent purchases chocolate costing between 5-10 Rs while 47% (40) buys chocolate that cost 10-20 Rs. Chocolates costing 20-50 Rs is preferred only by 24% (21) of respondent and only 7 (8%) out of 86 respondent buys chocolates costing more than Rs 50. Price of chocolate significantly affect different gender differently as 22% female purchase chocolates costing 5-10 Rs against 19% males, while 49% of females prefers to buy those costing in between 10-20 Rs as against 44% of males. 32% Males buy chocolates those costing in between 20-50 Rs compared to 18% of female buying the same. Q.2 For whom it is purchased In collected sample 41% (35) respondent buys chocolates for self consumption against 29% (25) who never buys for them-self. Among them 44% (38) respondent purchases for children against 15% (13) who never buys for childrens. 28% (24) of respondent buys chocolates only for the gifting. The percentage of those who buys always and never for special occasion is approximately 27% and 24% respectively. Analysis shows that 42% of females always buy choclates for self consumption where only 39% of males do same for self consumption. When it comes for buying choclates for children than insignificant of gender both have same buying behaviour. Males seems to gift chocolate more than female as 20% of them buy it for gifting compared to 12% of females. Q.3 what motivate to buy chocolate In a study of 86 respondent it was found that 17% (15)of the respondent were very tempted by the display ads while 34% (29) respondent are moderately affected by the display ads while it has no affect on purchase decision of 13% (11) of respondent. In the undertaken study visual ads highly affect 41% (35) respondent while only 9% (8) of respondent are not affected by it. 24% (21) of respondent perceives affect of family and friends on their purchase decision while it has no affect on 5% (4) of respondent. This shows that family and friends has very high affect on purchase decision of chocolates buyers. Very insignificant numbers of respondent only 2% are affected by sales-man persuasion while it has no affect on 49% (42) of respondent. Also celebrity endorsement has only a moderate influence on purchase decision of respondents. Only 9% respondent are affected by celebrity endorsement compared to no affect on 16% respondents. 42% females are affected by visual advertisment against 39% of males while the display ads affect male more compared to females with 24% and 11% of significant impact on purchase decision respectively. Also family and friend affect females(27%) more against males (22%). Q.4 Important Attribute of the chocolate It can be inferred from study that taste is very important for buying chocolate 95%males 93% females buy chocolates because of taste. 54% males 49% females are showing neutral response to availability, while 27% males 36% females say that availability is most important for buying chocolate. 19% males 15% females have least impact of availability. Price is most important consideration for 29% males 33% females. It affects 42% males 29% females moderately. For 29% males 38% female price is least important. Packaging seems to impact purchase decision of 49% males 58% females moderately during purchase of chocolates. For 22% males 27% females packaging is most important consideration for buying chocolate. 29% males 15 % females have least impact of packaging. Q.5 Advertisement seems to have moderate impact on purchase decision irrespective of gender; however 29% males 22% females are mostly affected by advertisement. 17% males 24% females are not affected by advertisement. Q.6 Forms of chocolate impact 54% males 44% females moderately while 24% males 27% females are mostly affected by form of chocolate. 22% males 29% females are least impacted by form. 80% chocolate buyer seems to buy particular brand against 7% who do not care for the brand name Q.7 how advertisements persuade consumers to purchase Sample in hands results that 20% of people like to buy due to emotion in their advertisement while 43% of respondent love fun in advertisement while only 27% of people like knowledge in the promotion mix against 10% of people who likes music/jingle. So it can be concluded that people watch and are persuaded due to fun content in the advertising of the chocolate more than any other factor. While analysing data on the basis of gender it can inferred that males (81%) like fun and emotional content in advertisement than females(47%), while female (33%) prefer knowledge content more than males (19%). While 20% of female loves music and jingles in comparison no male like it. Q.8 which brand mostly prefered by consumers In the undertaken study it was found that Cadbury is the most favoured brand with 70% of share as against 21% of Nestle, 4% 5% respectively for Amul and miscellaneous ones. It can be inferred from the collected data that females (71%) like Cadbury more than males (68%), while males prefer nestle (24%) more than that of females (18%). While demand for Amul chocolates is found to be very insignificant and equal in both the gender. Q.9 effect of increament in rates The sample analysis say that 82% respondent are highly brand loyal as 18% of them will buy the costly pack of same and 64% of them will not show any change in demand pattern. Only 5% of respondent are in favour of shifting brand against 13% who will reduce the purchase quantity if the rate increases by 2-5 Rs. The deep gender-wise analyses of result show that both genders are equally brand loyal towards price sensitivity. Results show that around 64% (in both gender) will have no change in their purchase decision while 19% of them show positive relation toward buying as they will buy more thinking quality has improved. Also its seems that Law of demand (increase case) operate on males more than females as 15% 11% of them will reduce buying chocolate with increase in prices. Q.10 from where consumers mostly buy The sample study results show that 35% (30) respondent buys from local shop against 49% (42), 7% (6) and 9% (8) respondent who buys from store, cafeteria and malls respectively. In this study, males (42%) prefer to buy more from local shop than compared to females (29%) while female (55%) prefer to buy more from stores against males (41%). While the ratio of buying from malls and cafeteria reveals there is no significant impact of it on gender as both have almost equal choices in this regard. Q.11 what consumers do if preferred bran not available The analysis of sample data says that 9% of total respondent will buy costly pack of same brand while 56% of them will move to next shop. This shows that 65% of respondent are highly brand loyal against those 30% who will buy another brand or other (6%) will postpone their purchase decision. The analysis of sample data gives result that females are highly brand loyal than males as 71% of them will buy the costly pack of same brand or move to another shop compared to 59% of males if that particular is not available. While36 % males 24% female say that they will shift to another brand while 6% of both genders will postpone their purchase decision. Q.12 how much customer are loyal to specific brand To check brand loyalty and competitive affect we has analyzed that 15% of respondent will not buy any other brand while 53% of them may consider the same against 35% who are not sure of taking decision. Our study 41 male 45 female respondents were there if another brand of the same product appears in the market then 7% males 22% females will not buy the new brand. 64% males 44% females may be considering the new brand. 5% males 18% females shall not consider new brand. 24% males 16% females cant say they will buy new brand or not. CONCLUSION: In study of 86 respondents it was found that 95% (82) respondents like Cadbury Brand, 68% (59) respondents like Nestle Brand, 24% (21) of respondents like Amul Brand 1% respondents like Other Brand. So it can be concluded that Cadbury is most famous brand among others. 50% Cadbury buyers like to buy Dairy milk out of 82 respondents 15% Cadbury buyers like to buy 5 Star out of 82 respondents. 10% Cadbury buyers like to buy Perk out of 82 respondents. So, the findings from study that most preferred chocolate are Dairy Milk out of Cadbury buyers. 36% of Nestle buyers like to buy Kit -Kat out of 59 respondents. 24% of Nestle buyers like to buy Éclairs out of 59 respondents. 20% of Nestle buyers like to buy Munch out of 59 respondents. 52% of Amul buyers like to buy Chocà ³ Mines out of 27 respondents. 48% of Amul buyers like to buy Chocà ³ Zoo out of 27 respondents. To be concluded that Kit -Kat and Chocà ³ Mines is most preferred chocolate in Nestle and Amul respectively. Also, it was found that 59% (51) of respondents like chocolate flavor, 23% (20) likes coffee flavor 20% (17) respondents like nuts flavor. So it can be concluded that chocolate is the most profitable flavor coffee second most profitable. APPENDIX 1. Ho = their exist no relationship between the gender who buy chocolate for self consumption, children, gift. Ha= Gender have significant impact on the purpose of buying chocolates. Gender Child Chi-Square(a,b) .186 13.000 Df 1 2 Asymp. Sig. .666 .002 Gender Gift Chi-Square(a,b) .186 34.907 Df 1 2 Asymp. Sig. .666 .000 Gender Self Chi-Square(a,b) .186 2.116 df 1 2 Asymp. Sig. .666 .347 After applying Chi square test on the data it is found calculated value of test is less than the tabulated one. It means that Ho is accepted thats prove that their is very insignificant difference in perception of both the gender and thus both gender buy chocolates for self consumption, gifting and children in a equitable amount. APPENDIX 2. Ho = their is no relationship in gender and frequency of buying chocolates Ha= Gender affect frequency of buying chocolates. Gender How Often Chi-Square(a,b) .186 13.256 Df 1 3 Asymp. Sig. .666 .004 our Ho is selected and Ha is discarded. Thus use of chi square test proves here that both the gender have similar frequency in buying chocolates. APPENDIX 3. Ho= Cost do not affect the purchase decision of diferent age group Ha = different age group have different perception towards cost Age Cost Chi-Square(a,b) 45.209 26.279 Df 30 3 Asymp. Sig. .037 .000 Here in this study it is found that the age and cost have significant relationship among them. It means different age group have different reaction towards different price levels. Thus our Ha is accepted and Ho is rejected. APPENDIX 4. Ho=Visual ads do not have different on different gender Ha=Visual ads affect different gender Gender Visual Ad Chi-Square(a,b) .186 32.256 Df 1 4 Asymp. Sig. .666 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship betwen gender and visual ads. APPENDIX 5. Ho= The cost of chocolate do not affect the brand purchase Ha=The price of chocolate affect the brand purchased Cost Brand Chi-Square(a,b) 26.279 85.558 Df 3 2 Asymp. Sig. .000 .000 Here Chi Square test show that tabulated value of Chi square is greater than calculated thats why our Ho is accepted, which means that there is no relationship between cost and brand purchased.

Flawless Use of Parallelism in Shakespeares King Lear :: King Lear essays

Flawless Use of Parallelism in King Lear      Ã‚   Many twists and turns characterize the television soap operas of today. Subplots are a distinctive trait of these daylight dramas, for they keep audience on the edge of their seats. Subplots keep the material fresh and the audience wanting more. Shakespeare uses secondary plots as a literary device to greatly dramatize the action of the play and to spark a contrast to his underlying themes in King Lear. The secondary plots can incalculably improve the effect of dramatic irony and suspense. The effective usage of subplots in King Lear, as a form of parallelism, exhibits analogous traits of prominent characters. Using such literary device permits the audience to understand the emotions of the essential characters in the play. The magnificent similarity of different plots and characters can illustrate Shakespeare's perfect use of parallelism in King Lear.    Parallelism is greatly enhanced by the use of subplots, for it creates emphasis and suspense. The parallel between Lear and Gloucester displayed in the play cannot possibly be accidental. The subplot of Gloucester corresponds the major plot of Lear. The two fathers have their own loyal legitimate child, and their own evil and disloyal kin. Gloucester and Lear are both honorable men, who have children that return to them in their time of need, and are sightless to the truth. Like Lear, Gloucester is tormented, and his favored child recovers his life; he is tended and healed by the child whom he has wronged. Their sufferings are traceable to their extreme folly and injustice, and to a selfish pursuit of their pleasure. In the early beginning of King Lear, Cordelia says that her love for her father is the love between father and daughter, no more, no less.    "Unhappy that I am, I cannot heave My heart into my mouth: I love your majesty According to my bond; nor more nor less." (Shakespeare.I.i.93-95)    In response, Lear flies into a rage, disowns Cordelia, and divides her share of the kingdom between her two unworthy sisters. Such folly and injustice is encountered by Gloucester in the secondary plot.    "O villain, villain! His very opinion in the letter. Abhorred villain, unnatural, detested, brut- ish villain; worse than brutish! Go, sirrah, seek him. I'll apprehend him. Abominable villain! Where is he?" (I.ii.80-84)

Explication: the gift

This poem is written in free verse, separated into four stanzas each with a varying number of lines and syllables. There is no precise rhyming pattern, but there Is a pattern within the usage of words. The speaker uses bodily words such as palm, hands, face, and head at the ends of lines In the second stanza when describing, In the literal form, when the speaker Is talking about the experience he went through getting the metal sliver pulled from his palm.The speaker repeats those words when he Is describing performing the same process on his wife; remaining Just as calm ND tender as his father was with him. This poem follows a sequence of events, almost Like a timeline. This Is true for the literal reading as well as the metaphorical reading of the poem. The â€Å"gift† that Is passed down from the speakers father to him, and then utilized on his wife, Is a life lesson. At the age of seven, the speaker takes mental notes of his father and the actions that he made, and uses the m when he Is about 20 years older.This poem acts as the path the speaker had to take to get where he is today. The entire poem follows a route; gradually the speaker goes wrought life learning from his father. This has one exception: the third stanza. This stanza, directly in the middle of the poem, acts as a dividing line between the younger and older years of the speakers' life. It has 7 lines, (also the age of the speaker in the beginning) and it also doesn't really flow in the poem.The 2 stanzas prior talk about what happened to him when he was 7, and then the last line of the 3rd stanza and the last stanza talk about life when the speaker was approximately 20 years older. In my opinion this was a smart decision to have these sections divided cause it shows how there is a difference between learning something and using it to your advantage later on. The central metaphor for this poem is that the â€Å"gift† that the speakers' father passes down to him is a life lesson. Th e speaker learns this lesson at an early age and uses it throughout the rest of his life.The â€Å"metal splinter† is a problem that the speaker has faced once when he was a child and that his wife faced later on. The gift that his father passes onto him is the solution to that returning problem. His father teaches him the solution to this obviously important problem and cherishes it. When the speaker says, â€Å"l did what a child does/ when he's given something to keep,† it's clear that the speakers' father wanted his son to have and use this lesson as much as the speaker wanted to be seen as an Image of his father.Explication: the gift BY Nannette Explication #2 â€Å"The Gift† By Lie-Young Lee number of lines and syllables. There is no precise rhyming pattern, but there is a hands, face, and head at the ends of lines in the second stanza when describing, in he literal form, when the speaker is talking about the experience he went through he is describing per forming the same process on his wife; remaining Just as calm almost like a timeline.This is true for the literal reading as well as the metaphorical reading of the poem. The â€Å"gift† that is passed down from the speaker's father to him, and then utilized on his wife, is a life lesson. At the age of seven, the speaker takes mental notes of his father and the actions that he made, and uses them when he is and use this lesson as much as the speaker wanted to be seen as an image of his

Compare and Contrast The Theology Of Judaism And Christianity

By   theology   we   mean   a   rational   and   systematic   study   of   a   religion. It   is   an analysis   to   understand   a   religious   matter. This   analysis   helps   us   to   understand   more   truly   our   religion, and   also   in   the propagation   of   our   religion. As   we   know, Judaism   is   the   religion   of   Jewish   people. Judaism   theology follow   monotheism   i.e.   belief   in one   single   God. Moreover   Judaism   theology   says that   God   knows   every   thing, has   unlimited   power, has created   the   universe   and   is kind   to   everyone. The   essence   of   believes   of   Jewish   people is   the   written and   oral Torah. Torah   is   a   Hebrew   word   meaning   teaching, instruction   or   law. It   is   basically a   set   of   five books   of   Moses   also   known   as   five   laws   of   Moses. Moses   is the Father   and   chief   of   all   prophets. Torah   says   that   all   living   and   non   living   things   in   this   world   are   creation of   God. It   is   the   God, who   has wrought   things, workout   and   shall   work   for   ever. It says   that   creator   is   one   and   is   incorporeal   i.e.   having no   corporeal   qualities   or   in other   words   He   has   no   material   or   physical   form   of   substance. It   says   that creator was   the   first   and   will   be   the   last, and   is   the   only one   to   be   worshipped   and   none else. Torah   also says   that   all   words   of   prophets   are   true. It   says   that   all   our   deeds and our   thoughts   are   known   by   God. As   there   is   a   saying   in   Judaism, â€Å"He   who   had   formed   their   hearts altogether, He   knows   all   their   deeds†. According   to   Torah God   rewards   those   who   keep   His   commandments   and   punishes those   who   go beyond   the   limits   of   what   is   morally   acceptable. One   of   the   most   ardent   faiths   of Jewish   people   is   that   there   will   be   a   resurrection   or   rebirth   of   God, but   on   the time   decided   by   Him. It   is   believed   that   every   man   and   woman   on   earth   is   like God, with   a   spiritual   and   always   existing soul. Everyone   is   made   to   be   the I mage and   likeness   of   God. For   most   Jewish   people, earth   is the   place   where   they   are   supposed   to   enjoy   their   life, not   in   the   heaven. According   to   them, hard   work   and   education   are the   paths   directed   by   God   to   live   a   good   life. They   do   not   find   accumulation   of wealth   to   be   an   evil   act   as   long   as   it is   used   in   good   deeds   and   charity. One   can live   a   comfortable   and   cozy   life   following   moral   rules. They   also   promote   honest sex   and   marital   life, but   oppose   adultery, premarital   sex, homosexuality, abortion   and   these as   sins. They   say   that   pleasures   life   like   drinking   and   dancing   are   good   if   not   Ã‚  done   in   excess. One   should   not   be   habitat   of   such   things. Judaism   theology   says   that   after   death   a   person   is   sent   to   heaven   or   hell. Heaven   is   considered   to   be   dwelling   of   God   and   angels. And   hell   as   home   of devils   and   place   where   wicked   people   are   punished. Now,   if   we   Ã‚  talk   about   Christian   theology, then   there   is   a   very   clear   doctrine or   set   of   believes   related   to   the   Holy   Trinity. It   says   that   there   is   only   one   God, with   three   persons, the   Father, the   Son   and   the   Holy   Spirit. Each   person   is   fully God, but   there   are   not   three   Gods   but   only   one   God. Christians   consider   God   himself   Ã‚  as   a   community   of   love. The   father   loves   Son, and   the   Son   loves   the Father   and   this love   of   the   Father   to   the   Son   and   of   the   Son   to   the   Father   is   the Holy   Spirit. Three   persons   but   only   one   true   God. This   is   the   most   glorious   mystery   of   the   Holy   Trinity   in   the   whole   Bible. It   is   said   that   God   is   repeatedly the   God   of   Abraham, the   God   of   Issac   and   the   God   of   Jacob, symbolizing   the   Holy   Trinity. Abraham   is   God   the   father, Issac   is   God   the   Son   and   Jacob   is   God the   Holy   Spirit. In   Christianity   faith   is   the   basis   of   a   Christian’s   life, the   foundation   of   the Christian building. One   of   the   faiths   is   that   the   person, who   believes   in   the   Son, has   eternal   life, whoever   disobeys   Him   will   not   see   life, but   God’s   wrath   resets upon   him. Christians   take   baptism   a   way   by   which   the   original   sin is   forgiven. Baptism   is   a sacrament   instituted   and ordered   by   Jesus   Christ. By baptism   we emerge   as   a new   creature, a child   of God   and   receive the   gift   of Holy   Spirit. It   is believed   that   after   baptism   our   old   man   dies   and   is   buried   Ã‚  with Christ. Moreover It   Ã‚  is   Ã‚  hat   before     baptism you   are   a   child   of   the   devil   and   after   baptism   you   are child   of   God. A   man who   believes   in   Jesus, but   do   not   receive   baptism   in   his church   is   not   a   Christian. For   a   Christian   it   is   not   only   important   to   believe   in   God   but   also   to receive   what   God   gives   us. It means   to   give   thanks   to   God   for   everything. This   is the   secret   of   how   to   keep   ourselves   always   happy and   satisfied   in our   life. To   give   thanks   to   God   for   every thing   is   the   first   step   to   calm   ourselves   and face   any storm   in   our   life. REFRENCES:- http://biblia.com/theology/maimonides.htm http://religion-cults.com/Christianity/be-pra.htm   

On Waging War essays

On Waging War essays War is always regarded as a sin (Aquinas Summa Theologiae Extracts II-II q.40 a.l). The great medieval thinker, Saint Thomas Aquinas, demonstrated and developed his ethical theory and limitations of waging war. It is unlawful to trigger warfare in any situation, in terms of the belief on Christianity. However, Aquinas objected to the theory, and claimed that war can be considered as a just war, under the certain circumstances for warring that are built upon three restrictions. Aquinas indicated these factors could promote war into the attribution of Just by giving the authority of the prince, judging the validity of doing things, and righteous intent (Aquinas Summa Theologiae Extracts II-II q.40 a.l). Based on these aspects, war is not evil as most people thought, because it concerns more about morality and virtue. In addition, Aquinas suggested that just also embodied the aspect of murder, such as innocent sacrifice, and killing on self-defense in the certain occasions. Personally speaking, those limitations should not be applied to the modern warfare. There are many fallacies can be taken for preposterous reasons of waging the war. This essay will indicate the examples that happened in recent military history, and explain why those limitations can not be used in modern There are two restrictions of waging war, that is, private command, and intention. According to Christianity (Aquinas Summa Theologiae Extracts II- II q.40 a.l), the sin is always influencing the quality of virtue, and obviously, war is opposed to peace. Moreover, all kinds of military drills are lawful and come up with the directly reasons of its own, except the marital contests for massacre (Aquinas Summa Theologiae Extracts II-II q.40 a.l). What if the purpose of doing military practice just for "perso...

Alexander Pope and the Scientific Revolution Essays

Alexander Pope and the Scientific Revolution Essays Alexander Pope and the Scientific Revolution Essay Alexander Pope and the Scientific Revolution Essay In the seventeenth century many scientists and philosophers strayed away from the church’s way of thinking and began to seek out their own explanations of the world around them. Scientists questioned, even opposed theories the church had been teaching for centuries. Alexander Pope, a philosophical poet, wrote a very controversial poem that changed a lot of people’s views on God’s divine role in human kind, as well as inspired people to think for themselves. What made Pope’s ideas so unique? How did Pope incorporate the belief of God with the new scientific discoveries of his time? Exploring these questions gives a better understanding of the conflict between science and religion in the seventeenth century, and insight on a man who believed everyone should accept the world as they find it. The scientific revolution was a time of dramatic change. People began asking questions of the world around them, and instead of looking to the church for answers as they had for many years, started coming up with their own theories. Alexander Pope was very interested in the scientific discoveries of his time, particularly those of Sir Isaac Newton, and tried to incorporate them into his faith. This was dangerous however, because the Church opposed all of the new ideas being brought forth, as they felt it was challenging their beliefs. Pope’s main intent was not to oppose the Church; instead, he sought to build a bridge between religion and the new scientific discoveries as a way to glorify God. By writing â€Å"An Essay on Man†, Pope wished to present a God that was different from those in Judaism, Christianity and Islam. The faith that he presents in his poem is similar in that it is monotheistic; however, the new ideas he offers on humanity’s role in the universe was incomparable to any other religion at the time. This was just one of many examples of the critical thinking that was beginning to be used in the scientific revolution, and encouraged others to seek out their own explanations of the world around them. For centuries it had been common belief that the earth was the center of the universe and humans were God’s greatest creation; therefore, new discoveries in nature and the universe generally contradicted the Church’s teachings and beliefs. In Pope’s poem â€Å"An Essay on Man†, he explains God’s relationship to the world in a Newtonian way. Pope tried to use the new scientific discoveries in nature and the universe as a way to glorify God, showing that He was everywhere and a part of everything. The poem states that no matter how complex or evil the world seems to humans, it follows the natural order of God, and therefore should be accepted. Pope believes that the ignorance of people to the world around them inhibits their relationship with God. It was this kind of thinking outside of the norm that was present among many philosophers during the scientific revolution. The most important aspect of the scientific revolution is people began to ask questions of the world around them, and sought the answers for themselves. Instead of looking to the church for answers, they began to observe, examine and explore for themselves. Alexander Pope was one of many , who instead of accepting the Church’s beliefs, interpreted the universe and God’s place in it all in his own perspective and encouraged others to do the same.

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